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Writing the Next Chapter

This article originally appeared on Regions Bank’s Doing More TodayBy Kim Borges, Vice President, Market PR Specialist – Regions BankOctober 7, 2019

“Believe in yourself, and you can do anything.”

They were the words Julius B. Anthony heard from his parents as a child.

It’s a message he instills in children as part of the youth literacy program he now runs.

And it was the encouragement he received – and needed – from fellow entrepreneurs and business coaches at ICCC St. Louis.

Anthony went to the Inner City Capital Connections “mini-MBA in a day” program with nearly 100 fellow entrepreneurs. Interactive and high-energy, ICCC sessions are led by nationally recognized business and education experts, supplemented by networking and one-on-one coaching.

The cost for entrepreneurs to attend? Nothing.

The value they gain? Immeasurable.

Anthony was referred to ICCC by Eric Madkins, community development manager for Regions Bank. Madkins saw ICCC make a powerful difference the first time Regions sponsored it locally with the St. Louis Regional Chamber. With ICCC returning in 2019, Madkins knew it would be valuable to Anthony since the St. Louis Black Authors of Children’s Literature organization he runs is on the cusp of significant growth.

“Eric knows my passion for literacy as a lifelong educator,” said Anthony. “Our concept takes reading to an entirely different level by empowering children to select books they will read, enjoy and read again about characters who look like they do. I appreciated Eric’s confidence in nominating me for ICCC given we’re a newer project.”

The St. Louis Black Authors of Children’s Literature project is opening eight literacy labs this academic year. Called “The Believe Project,” the labs will create literacy spaces within schools and community centers that serve pre-kindergarten through third grade students. The spaces will focus primarily on literature written by African-American authors with African-American readers in mind. The goal is to help more students increase their reading proficiency while also learning valuable lessons illustrated through characters with whom they can more closely identify.

The program’s age range is important. Research from the Annie E. Casey Foundation has identified third grade reading success as the critical marker determining a child’s progress in school and life. Anthony is focused on advancing literacy one reader at a time by providing students with access to more than 1,000 books, 80% or more of which are black children’s literature titles.

“Reading is an experience,” said Anthony. “It’s a feeling that has to be created. We want to create a place where children can just be themselves.”

Anthony and team have secured some notable partners. They include IKEA, Scholastic Book Fairs and PBS Kids through the broadcasting organization’s local affiliate, Nine Network St. Louis. Community site partners are also invested in The Believe Project’s success, making a three-year funding commitment to support the program at their facilities.

The first literacy lab opened at the Ferguson Community Empowerment Center the same afternoon of the ICCC event. Just a few hours before the opening, Anthony was getting inspired for further growth by listening to ICCC presenter Professor Susan Perkins, previously on the faculty of the Kellogg School of Management at Northwestern University for over a decade and currently at the University of Illinois-Chicago. Professor Perkins is an expert at helping businesses craft and refine strategies for growth.

“Your strategy is the sum of your activities,” said Perkins. “What distinguishes your company among your competitors is the valuable proposition of your unique differences in the marketplace.”

She led the group through a strategic positioning exercise, an activity that resonated with Anthony. “It really made me think about our [business] model,” said Anthony. “I stopped to reflect about being more intentional around our business concept and plan.”

Anthony’s learning continued over a working lunch where peer coaches from a variety of industries connected with ICCC students. In less than an hour, he went from feeling hesitant to finding new confidence.

“I was the last person at our table to speak,” Anthony said. “I was listening to others share their goals for the upcoming year and the barriers they’re facing to achieve them. I was nervous when it was my turn. But when I spoke, others at the table said, ‘You’re doing something no one else is doing. Your business plan is unique.’”

Meaning, for Anthony, ICCC didn’t just provide information. There was also a healthy measure of affirmation.

“Their reaction reminded me that I have this innovative idea and educational concept,” he said. And with education from ICCC, he knows more about tactics and strategies that can help him turn the concept into sustainable results.

“I now have people I can call and connect with for coaching and consulting,” said Anthony. “I’m inspired by them.”

Steve Grossman, CEO of the Initiative for a Competitive Inner City, which organizes ICCC events across the country, noted how the combination of Anthony’s classroom training, combined with the personalized coaching he received, differentiates ICCC’s own model.

“We’ve created a unique program that teaches strategy, marketing, finance and leadership effectiveness,” said Grossman. “It sets the stage for accelerated growth, the creation of good-paying jobs and access to much-needed capital.”

To read the rest of this story, visit Regions’ Doing More Today



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