Webinars
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The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.
“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.”
Jamerson Strategic Consulting, 2018 ICCC Memphis Participant
VIEW WEBINAR ARCHIVE | En Español | En français
Upcoming 2023 Webinars
Como Atraer Clientes y Socios con Presentaciones y Entrevista Webinar
miércoles 25 de enero a las 14:00 h
Virginia Garcia Pivik, Fundadora, GP&P, Communications Consulting, LLC
Los asistentes a este webinario aprenderán consejos para verse, sonar y sentirse como un profesional experimentado en medios. Los concurrentes desarrollarán habilidades para maximizar su carisma y presencia al aire para entrevistas o presentaciones en radio, televisión y/o plataformas sociales o medios impresos.
Descubrirán cómo prepararse mejor para una entrevista o presentación, desde cómo desarrollar mensajes detallados hasta puntos de conversación con:
- Técnicas para permanecer concentrados en los puntos de mensajes más específicos
- Consejos para responder a preguntas difíciles
- Preparación antes de una entrevista o presentación: ¿Conozco a mi entrevistador? ¿Investigué a la audiencia? ¿Hago esto por relaciones públicas? Aprenda a conocer su auditorio.
Past 2022 Webinars
Cyber Security Best Practices for SMBs
Tuesday, February 1st at 3pm ET
Jason Rebholz, Chief Information Security Officer, Corvus Insurance
In this ICIC webinar, Jason Rebholz will discuss best practices to secure a small business, based on industry experience and Corvus-backed data. Attendees will learn about the myth of small businesses’ immunity to attacks and the types of attacks most often seen, as well as how they can keep their SMBs safe from constantly evolving threats. Jason will walk through circumstances that have resulted in attacks, so that all attendees come away from the webinar with a stronger understanding of how to safeguard business critical information and themselves.
Negotiating Your Commercial Lease – How to Work with Landlords Post-Pandemic
Wednesday, June 29th at 2pm ET
Jeff Grandfield, Co-Founder, The Lease Coach and Co-Author, Negotiating Commercial Leases & Renewals FOR DUMMIES
Negotiating a commercial Lease or Lease Renewal has always been a daunting task for most tenants. As we come out of one of the most challenging times for business owners in our lifetimes, tenants are wondering more than ever what to expect in the commercial lease negotiation process. The webinar will cover the following key topics:
- What should I expect from Landlord’s as we come out the COVID-19 pandemic?
- How to select a site for your business.
- How to negotiate the key financial terms of Lease.
- Understand what other essential components of the Lease you should negotiate.
- Common mistakes to avoid while negotiating a Lease.
Build Your Professional Brand
Wednesday, July 6, 2022 at 2pm ET
Keisha Mabry Haymore, Grow With Google Digital Coach
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews.
Negotiation Challenges, Pitfalls, Skills, and Strategies
Wednesday, July 13, 2022 at 2pm ET
Moshe Cohen, Founder, The Negotiating Table, Senior Lecturer, Boston University’s Questrom School of Business
Everyday business negotiations present numerous challenges for owners and managers. Whether you are negotiating with your landlord or you are the landlord, whether you are dealing with your customers, vendors, employees, or other partners, your ability to generate favorable outcomes while building and maintaining relationships is key to your success. This webinar looks at some of the dynamics that make negotiations so challenging and some of the common mistakes that people make in preparing for and conducting their negotiations. It also provides skills and strategies for managing those challenges and negotiating more effectively.
Introduction to Prospect Search for Nonprofit Organizations
Wednesday, August 3, 2022 at 2pm ET
Janeal Ford, President, Fordable Fundraising
Introduction to Prospect Search will help you gain the confidence and know-how to identify people and groups who have the greatest probability of saying “yes” to your request for support.
Are you feeling confused about where or how to look for potential donors to your nonprofit? Identifying people and groups to support your organization doesn’t need to be difficult. Join fundraising expert, Janeal Ford for this informative training in donor prospecting where you’ll learn what it takes to identify and prioritize the best potential supporters to your organization.
Key Takeaways
- Recognize the four types of donors, why they give and what you need to consider before approaching them for a gift
- Identify the best online tools (most are free!) to help conduct your research
- Determine how to prioritize your list of prospects to identify the best possible prospects for cultivation and solicitation
Sales Strategy for B2C Businesses
Wednesday, August 10, 2022 at 2pm ET
Elizabeth Eichhorn, Group Manager for Entrepreneur Success, IFundWomen
Need help generating customer purchases or growing your existing sales channels? This session is helpful for all B2C businesses, whether you’re trying to get that first sale or problem-solving through a sales slowdown. Find out how to analyze what you’re selling well, who your customers are, and how to best reach them.
How to Become the Only Business that Matters
Wednesday, August 17, 2022 at 3pm ET
Patrick McFadden, Founder and Marketing Consultant, Indispensable Marketing
In this presentation, Patrick McFadden will teach you how to connect with your (ideal) customers in a way that leads to becoming the only business that matters. Today’s customers have an array of ways to start the buying process and the small business owners and CEOs that focus on helping their ideal client get what they want more than anything else in the world are winning – and what is that? Their real problems solved.
In the “How to Become the Only Business That Matters” presentation you’ll discover the power of narrowing your focus to the customers that your organization matters to most, uncovering what it is that you do that these customers value most, and creating something I refer to as the promise message as a potent tool to transform how you communicate and perhaps, even how you deliver your service.
The Three Cs of Leadership You Need to Master
Wednesday, August 24, 2022 at 2pm ET
Cindy Hooker, Owner, Gold Dog Consulting LLC
Learn tools that will help you lead your team during times of prosperity and times of uncertainty. This webinar will help you become aware of the skills and behaviors that you need to lead a high performing team. Participants will learn ways to connect, create trust and to create a collaborative culture.
Build PR Into Your Operations: Super-Stacking Your Company Resources
Wednesday, September 21, 2022 at 2pm ET
Kimberley Rudd, President, Rudd Resources LL
This webinar is ideal for entrepreneurs curious about what PR can do for their companies – whether news media coverage, social media sizzle, better blogs or good buzz – but they don’t know where to start. If your firm is without a full-time communications professional, and you can’t afford to hire an agency, there is a middle ground. Let’s talk about how you can turn to your employees, board members, advisors, vendors and consultants to create an internal “PR stack”. By asking each group to do small acts, you can create a sensible, manageable PR plan for your business.
From One to Many: Maintaining Core Values While Growing Your Business
Friday, September 30th, 2022 at 2pm ET
Mindelyn Anderson, Founder & Principal, Mirror Group LLC
There are many joys and pains in the entrepreneurial journey. One particular tight spot is the transition from a solopreneur or company of 1 to a small business owner with many W2 full-time staff other than the owner. In the process of scaling business operations and setting a strong foundation to sustain over the long haul, every small business owner encounters crossroads where their mission, vision, and values come into conflict with the profit motive for their business. In this webinar, participants will go on a journey with Dr. Mindelyn Anderson to uncover values-profit conflicts that occur with mission-driven for-profit companies and work through scenarios of how to acknowledge and navigate those conflicts.
Tips for Getting a Small Business Loan
Wednesday, October 5th at 1pm ET
Frederick Welk, Director of Business Education & Communications, Community Economic Development Fund (CEDF)
Understanding how things look from the lender’s point of view can help prepare a small business for a successful effort to raise debt capital, whether from a community lending source like a bank or credit union. Lack of knowledge of certain principles can cause loan applicants to waste time, effort and emotions. With a grasp of these concepts, small business owners can focus on what’s truly important to move toward to secure lending support.
STRESS! Mastering Emotional Intelligence for Entrepreneurs
Wednesday, October 19th at 2pm ET
Ellen Feldman Ornato, Founding Partner & CMO, Bolder Company Inc.
Our ability to notice and manage our emotional responses to people and situations gives us an enormous entrepreneurial advantage. Growing “emotional intelligence” allows us to navigate our world with more ease and confidence; we are better able to support our teams and interact productively with customers, even under pressure.
The Power of Self Coaching
Wednesday, October 26th at 3pm ET
Debo Ogunrinde, Life Coach & Founder, MindBasic Academy
Self Coaching is a foundational practice of self-development, a tool underutilized by small business owners that delivers several benefits to help you scale your business. During this webinar, you’ll learn what Self Coaching is and how to implement practices into your daily operations and overall life.
Discover how the Power of Self Coaching can result in the following benefits:
- Developed increased self-awareness
- Guide to identify your source of power to improve yourself and your business.
- Gain perspective and authority over your experience of life and as a business owner.
- Develop your ability to manage your emotion and be accountable
- And much more
Creating an Authentic Business Culture
Tuesday, November 1st at 2pm ET
Devon Moody-Graham, MBA, CEO & Chief Solutions Officer, CEOMom Empire LLC.
This webinar will assist business owners that are working to establish themselves as an industry expert and guide them to create a relationship building strategy to help them create a sustainable business.
Key Takeaways
- Understand how to build Authentic and Intentional Relationships both in-person and virtual
- Learn how to intentionally connect with people via social media platforms in 3 repeatable steps
- Learn how to implement a Value-Add Mindset to relationship building at any level
Tales of an Ecopreneur
Wednesday, November 9th at 2pm ET
Nicole Teschl, President, SowSweet Greetings Inc.
This webinar aims to provide insight into the why, what, and how of prioritizing environmental sustainability in entrepreneurial pursuits. We believe that all businesses have a responsibility to pivot away from environmentally harmful practices and seek out ways to authentically greenify – not greenwash – operations, sales, marketing, etc. We will spotlight topics such as Identifying Sustainability in current practices, Optimizing Operations to reduce environmental footprint moving forward, and lastly, Celebration and Change-Making with your existing networks to promote a ripple effect in your industry. It is our goal to have you log out of this webinar feeling empowered and inspired to identify areas for change and take action immediately to make your business more eco-centric.
Why Building Diverse and Inclusive Teams Improves the Bottom Line
Wednesday, November 16th at 2pm ET
Kari Heistad, Founder and CEO, Culture Coach International (CCI) and DEIBoxx
The American workforce is becoming more diverse every day. With this diversity can come innovation, creativity, and new ideas to help small businesses to provide great products and services. This webinar will explore how diversity and inclusion are topics that are important to businesses of all sizes.
Key Takeaways:
- Comprehend changing demographics and their impact on the workforce.
- Understand how treating people with dignity and respect helps to improve teamwork and productivity.
- 7 key action steps to build more inclusive teams.