The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.
“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.”
Jamerson Strategic Consulting, 2018 ICCC Memphis Participant
How to Become the Only Business that Matters
Wednesday, August 17, 2022 at 3pm ET
Patrick McFadden, Founder and Marketing Consultant, Indispensable Marketing
In this presentation, Patrick McFadden will teach you how to connect with your (ideal) customers in a way that leads to becoming the only business that matters. Today’s customers have an array of ways to start the buying process and the small business owners and CEOs that focus on helping their ideal client get what they want more than anything else in the world are winning – and what is that? Their real problems solved.
In the “How to Become the Only Business That Matters” presentation you’ll discover the power of narrowing your focus to the customers that your organization matters to most, uncovering what it is that you do that these customers value most, and creating something I refer to as the promise message as a potent tool to transform how you communicate and perhaps, even how you deliver your service.
The Three Cs of Leadership You Need to Master
Wednesday, August 24, 2022 at 2pm ET
Cindy Hooker, Owner, Gold Dog Consulting LLC
Learn tools that will help you lead your team during times of prosperity and times of uncertainty. This webinar will help you become aware of the skills and behaviors that you need to lead a high performing team. Participants will learn ways to connect, create trust and to create a collaborative culture.
From One to Many: Maintaining Core Values While Growing Your Business
Friday, September 30th, 2022 at 2pm ET
Mindelyn Anderson, Founder & Principal, Mirror Group LLC
There are many joys and pains in the entrepreneurial journey. One particular tight spot is the transition from a solopreneur or company of 1 to a small business owner with many W2 full-time staff other than the owner. In the process of scaling business operations and setting a strong foundation to sustain over the long haul, every small business owner encounters crossroads where their mission, vision, and values come into conflict with the profit motive for their business. In this webinar, participants will go on a journey with Dr. Mindelyn Anderson to uncover values-profit conflicts that occur with mission-driven for-profit companies and work through scenarios of how to acknowledge and navigate those conflicts.
Tips for Getting a Small Business Loan
Wednesday, October 5th at 1pm ET
Frederick Welk, Director of Business Education & Communications, Community Economic Development Fund (CEDF)
Understanding how things look from the lender’s point of view can help prepare a small business for a successful effort to raise debt capital, whether from a community lending source like a bank or credit union. Lack of knowledge of certain principles can cause loan applicants to waste time, effort and emotions. With a grasp of these concepts, small business owners can focus on what’s truly important to move toward to secure lending support.
Cyber Security Best Practices for SMBs
Tuesday, February 1st at 3pm ET
Jason Rebholz, Chief Information Security Officer, Corvus Insurance
In this ICIC webinar, Jason Rebholz will discuss best practices to secure a small business, based on industry experience and Corvus-backed data. Attendees will learn about the myth of small businesses’ immunity to attacks and the types of attacks most often seen, as well as how they can keep their SMBs safe from constantly evolving threats. Jason will walk through circumstances that have resulted in attacks, so that all attendees come away from the webinar with a stronger understanding of how to safeguard business critical information and themselves.
Negotiating Your Commercial Lease – How to Work with Landlords Post-Pandemic
Wednesday, June 29th at 2pm ET
Jeff Grandfield, Co-Founder, The Lease Coach and Co-Author, Negotiating Commercial Leases & Renewals FOR DUMMIES
Negotiating a commercial Lease or Lease Renewal has always been a daunting task for most tenants. As we come out of one of the most challenging times for business owners in our lifetimes, tenants are wondering more than ever what to expect in the commercial lease negotiation process. The webinar will cover the following key topics:
Build Your Professional Brand
Wednesday, July 6, 2022 at 2pm ET
Keisha Mabry Haymore, Grow With Google Digital Coach
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews.
Negotiation Challenges, Pitfalls, Skills, and Strategies
Wednesday, July 13, 2022 at 2pm ET
Moshe Cohen, Founder, The Negotiating Table, Senior Lecturer, Boston University’s Questrom School of Business
Everyday business negotiations present numerous challenges for owners and managers. Whether you are negotiating with your landlord or you are the landlord, whether you are dealing with your customers, vendors, employees, or other partners, your ability to generate favorable outcomes while building and maintaining relationships is key to your success. This webinar looks at some of the dynamics that make negotiations so challenging and some of the common mistakes that people make in preparing for and conducting their negotiations. It also provides skills and strategies for managing those challenges and negotiating more effectively.
Introduction to Prospect Search for Nonprofit Organizations
Wednesday, August 3, 2022 at 2pm ET
Janeal Ford, President, Fordable Fundraising
Introduction to Prospect Search will help you gain the confidence and know-how to identify people and groups who have the greatest probability of saying “yes” to your request for support.
Are you feeling confused about where or how to look for potential donors to your nonprofit? Identifying people and groups to support your organization doesn’t need to be difficult. Join fundraising expert, Janeal Ford for this informative training in donor prospecting where you’ll learn what it takes to identify and prioritize the best potential supporters to your organization.
Sales Strategy for B2C Businesses
Wednesday, August 10, 2022 at 2pm ET
Elizabeth Eichhorn, Group Manager for Entrepreneur Success, IFundWomen
Need help generating customer purchases or growing your existing sales channels? This session is helpful for all B2C businesses, whether you’re trying to get that first sale or problem-solving through a sales slowdown. Find out how to analyze what you’re selling well, who your customers are, and how to best reach them.
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