The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.
“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.” Jamerson Strategic Consulting, 2018 ICCC Memphis Participant
Reach Customers Online with Google
Thursday, June 6, 2019, 1pm-2pm ET
Roberto Martinez, Google-supported trainer
Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. Roberto will introduce some tools that can help, including Google Analytics and Google Trends.
In this workshop Roberto will discuss best practices for:
– Creating a free Google My Business listing
– Improving your website’s visibility in Google’s organic search results, on all devices
– Advertising your business on Google
Practical Solutions to Protect your Business from Cybercrime
Wednesday, June 12, 2019 2pm-3pm ET
Mary Ellen Seale, CEO and Founder of National Cyber Security Society
Is your business prepared for a cybersecurity event? Would you know what to do? Cyber threats are rising in both frequency and sophistication, yet most small businesses are ill-equipped to meet this 21st century challenge. Information theft, loss, or attack is now the prevalent type of crime against organizations, overpowering physical theft, which up until 2017, was the most common type of fraud against corporations for a decade. In addition, a recent report from the Ponemon Institute in 2018 estimates an average cost of $148 per lost record, and the average total cost for a data breach at $3.86 million. Despite the significant financial risks, organizations still have not taken the time to invest and protect themselves.
The National Cybersecurity Society will present a 1-hour workshop for ICCC participants. The webinar is geared toward helping small businesses learn how to implement cost effective solutions to protect their business from cybercrime.
Know Your Customers: DIY Research
Tuesday, August 6, 2019, 2pm-3pm ET
Katrina Noelle, President, Know Research & Co-Founder, Scoot Insights
Qualitative research can have a reputation of being cumbersome, expensive and/or time-consuming, however there’s much to be lost if companies leave it behind! Instead, the challenge is to find ways to fit into the learning process, think creatively and design efficient and effective methods to gain the richness of understanding that comes from qualitative exploration. Our goal is to de-mystify research and help companies not only keep insights in the mix but help them to launch projects and choose methods strategically so that the insights generated will last and grow over time. This webinar will be a crash course in best practices for conducting, optimizing and utilizing qualitative insights to understand your target audiences and customers better to serve in the long run. We will cover the selection of business objectives, methodologies, resources and tools to run your own qualitative projects, and when and how to tap into expert support along the way.
Access to Capital that Takes You Global
Tuesday, August 13, 2019, 2pm-3pm ET
Bill Houck, Trade Finance Regional Manager of SBA Office of International Trade, Export Solutions Group, Mid-Atlantic Region
This webinar will go through how the US Export Assistance Centers around the country (and local Economic Development Offices and Small Business Development Centers) assist companies to look at foreign markets. It will also cover how SBA’s export loan guarantees give small businesses the financial capacity to export their goods and services around the world. If you’re interested in entering foreign markets, check out this assessment to see if you’re ready.
Social Impact Enterprises and the Capital Stack
Wednesday, February 13, 2019, 11:30am-12:30pm ET
Jonathan Tower, Managing Partner at Arctaris Impact Fund, LP
This webinar will discuss five proven success strategies for social impact enterprises. Social impact companies that “do good” and “do well” should be leveraging their positive identities for competitive advantage. Mr. Tower will touch on topics such as attracting loyal customers, recruiting and retaining high-value employees, and utilizing government incentives. Additionally, Mr. Tower will address how to access traditional capital as a social impact enterprise.
Leveraging Opportunities for Women Entrepreneurs
Friday, February 1, 2019, 12pm-1pm ET
Betty Franscico, General Counsel at Compass Working Capital and Co-Founder of Latina Circle and Amplify Latinx
Female entrepreneurs are dominating the start-up landscape. In fact, 12.3 million businesses in the US are owned by women, producing over $1.8 trillion in revenues and employing over 9 million people according to the 2018 State of Women-Owned Businesses Report by American Express. In the last 11 years, women of color have been the driving force behind the growth of women-owned businesses. Yet women entrepreneurs face greater challenges in growing their businesses and accessing critical capital and resources. In this workshop we’ll cover how to leverage opportunities for female entrepreneurs. This will include a discussion of various supports for women getting certified as a women-owned business, gaining access to programs and resources focused on women entrepreneurs, tapping into capital networks for women, mentorship and networking opportunities.
Non-Traditional Capital 101
Monday, January 14, 2019, 12pm-1pm ET
Dianna Tremblay, Director of Acceleration at ICA Fund Good Jobs
Mark Watson, Managing Director of the Boston Impact Initiative Fund
This webinar will address the following questions: How do I know if I am a match for a non-traditional lender? How do I know if I want or need capital from an impact investing fund or non-traditional capital provider? There will be an introduction to both the non-traditional capital space and funds represented. There will then be a Q&A to help the viewer understand if capital from an impact fund could work for their company.
Cut Through the Red Tape in Government Contracting
Friday, November 9, 2018, 12:30pm-1:30pm ET
Myra Cisse, MBA, the President of Government Contractors Association (GCA) GA Chapter
There’s a lot of red tape in government contracting. This webinar will help you shorten your learning curve and crack the code of government contracting. Learn about GCA’s 12 Step strategy and Success Formula to winning government contracts.
Make Your Website Work For You
Monday, November 5, 2018, 12pm-1pm ET
Roberto Martinez, Get Your Business Online Trainer
If you’re launching a new business website (or sprucing up an existing site), this workshop is for you. Learn how to create a search-friendly website that’s useful for customers and supports your business goals. This workshop will offer tips for: building a goal-oriented website; creating useful content for your audience; ensuring your site is useful for visitors, on any and every device; and increasing visibility with search engine optimization (SEO).
Rock & Sand: Connect your Strategy to your Execution to “Scale Up” your Business
Thursday, October 18, 2018, 2pm-3pm ET
Michael Synk, founder of In-Synk: Aligning Strategies, Actions, and Goals
To “Scale Up” your business you must align the team around the strategy and then work collaboratively to execute it. Easier said than done. “Running the business” seems to get in the way of implementing the improvements required for growth. The Rock & Sand will give insight to participants about aligning the team around their strategy, connecting it to the tactics and actions that generate growth, and then mastering the execution of them.
Reimagining Workforce Health
Monday, October 15, 2018, 3:30pm-4:30pm ET
Rick Hecht, Southern California Director of Workforce Health Consulting for Kaiser Permanente
Employee health impacts the health of your business and your bottom line. Wellness is about more than just physical health, it’s about the whole person. Join us for this informative session to explore a more comprehensive approach to employee Well Being. We will explore the impact of stress and depression on employee health; review the Gallup model and five components of Well Being; discuss the impact that culture, environment and leadership have on employee health; review the influence of social determinants of health; and examine the power of employee engagement on health and business outcomes.
Delivering Customer Expectations,
Tuesday, October 9, 2018, 1pm-2pm ET
Dan Coll, Senior Manager of E-Commerce Fulfillment FedEx Supply Chain
The holiday peak season is right around the corner bringing in more opportunities to provide a great customer experience. With the right planning and strategies you can position your business for success and build momentum for a strong 2019. This workshop will provide insight into what today’s customer expects and how to leverage your supply chain to meet those expectations.
Marketing has always been an essential component to any brand’s growth and long-term success. Many of us understand the basic premise of marketing communications, but the way brands reach and interact with their stakeholders is continually evolving due to the rise of social media and the increasingly rapid dissemination of information and opinion. This workshop provides an overview of brand strategy, communications and reputation management in the digital age and how brands can navigate an increasing complex business and media landscape.
Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use. Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.
Negotiations are an integral part of business, whether you are negotiating formally or informally, over money or other matters, externally with customers and vendors, or internally within your organizations. This workshop provides strategies and skills for competitive and collaborative negotiations that occur in business and in the workplace.