Webinar Archive

ABOUT ICCCNOMINATE & APPLY | OPENING SEMINAR | INDIVIDUAL COACHING | NATIONAL CONFERENCE | FAQs

The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.

“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.” Jamerson Strategic Consulting, 2018 ICCC Memphis Participant


VIEW 2020 WEBINARS

MARKETING | STRATEGY | TALENT MANAGEMENT | FINANCE | LEVERAGING OPPORTUNITIES

MARKETING

5 Ecommerce Trends to Implement Now
Wednesday, August 22, 2018, 2pm-3pm ET
Tracey Wallace, Editor-in-Chief at BigCommerce

Understanding the right strategies to use for ecommerce can have a positive impact on your business. This webinar will cover the most relevant trends in ecommerce right now and how you can put them into practice immediately.

Reach Customers Online with Google
Thursday, June 6, 2019, 1pm-2pm ET
Roberto Martinez, Google-supported trainer

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. If you are interested in learning more, check out Roberto’s other webinar, “Make Your Website Work For You.”

Make Your Website Work For You
Monday, November 5, 2018, 12pm-1pm ET
Roberto Martinez, Get Your Business Online Trainer

This webinar will offer tips on how to create a search-friendly website that’s useful for customers and supports your business goals. To expand your understanding on this topic, watch Roberto’s other webinar, “Reach Customers Online with Google.”

Marketing Communications in the Digital Age
Wednesday, September 26, 2018, 1:30pm-2:30pm ET
Jake Yablonski, CEO and Founder of Platinum Brands

The way brands reach and interact with their stakeholders is continually evolving. This workshop provides an overview of brand strategy, communications and reputation management in the digital age and how brands can navigate an increasing complex business and media landscape.

STRATEGY

Rock & Sand: Connect your Strategy to your Execution to “Scale Up” your Business
Thursday, October 18, 2018, 2pm-3pm ET
Michael Synk, founder of In-Synk: Aligning Strategies, Actions, and Goals

In this part-one of a two-part series, presenter Michael Synk will discuss his Rock & Sand Model. The model gives insights about aligning your team around their strategy and actions that generate growth. To further your learning, watch part-two, “Rock & Sand II: Two Tools that Will Guide your Team Growth.”

Rock & Sand II: Two Tools that Will Guide your Team to Growth
Tuesday, June 25, 2019 3pm-4pm ET
Michael Synk, founder of In-Synk: Aligning Strategies, Actions, and Goals

In this part-two of a two-part series, Synk will review his Rock & Sand Model and dive into two tools that will help your team grow. The first tool will focus on defining and communicating a winning culture while the second tool focuses on your three-year plan for success.

Strategies and Skills for Business Negotiations
Wednesday, August 15, 2018, 2pm-3pm ET
Moshe Cohen, President and Founder of The Negotiating Table

Negotiations are an integral part of business. This workshop provides strategies and skills for competitive and collaborative negotiations that occur in business and in the workplace. If you are looking to further develop your negotiation skills, watch Moshe’s second webinar on negotiation below.

Business Negotiation and Influencing Skills
Wednesday, July 31, 2019, 2pm-3pm ET
Moshe Cohen, President and Founder of The Negotiating Table

Moshe expands on the negotiation skills covered in his first webinar, by focusing on influencing skills and concepts that will help you manage negotiation, internally and externally, more effectively.

KNow Your Customers: DIY Research
Tuesday, August 6, 2019, 2pm-3pm ET
Katrina Noelle, President, Know Research & Co-Founder, Scoot Insights

Katrina Noelle is an alum

Katrina Noelle presents a crash course in best practices for utilizing qualitative insights to better understand your target audiences and customers. This webinar will cover an array of resources and tools to run your own qualitative projects, and when and how to tap into expert support along the way.

Social Impact Enterprises and the Capital Stack
Wednesday, February 13, 2019, 11:30am-12:30pm ET
Jonathan Tower, Managing Partner at Arctaris Impact Fund, LP

This webinar will discuss five proven success strategies for social impact enterprises including attracting loyal customers, recruiting and retaining high-value employees, and utilizing government incentives. Additionally, the presenter will address how to access traditional capital as a social impact enterprise.

Planning Towards a Smooth Transition
Tuesday, September 17, 2019, 2pm-3pm ET
Brian Lynch, Account Vice President, UBS

Planning Towards a Smooth Transition offers tips that can help ensure that you are in the small minority of owners who have the freedom to exit your businesses on your own terms and timeline.

Insights and Trends to Prepare for the Holiday Season
Thursday, October 31, 2019 at 2pm – 3pm ET
Kevin Chung, Marketing Principal, FedEx

The holidays are a time when consumers exhibit shopping behaviors that have lingering impacts into the New Year. Learn how your business can capitalize on consumer behaviors now, through analysis of relevant insights from last holiday season’s trends.

Practical Solutions to Protect your Business from Cybercrime
Wednesday, June 12, 2019 2pm-3pm ET
Mary Ellen Seale, CEO and Founder of National Cyber Security Society

The National Cybersecurity Society presents a webinar with tips to help small businesses learn how to implement cost effective solutions to protect their business from cybercrime.

Delivering Customer Expectations,
Tuesday, October 9, 2018, 1pm-2pm ET
Dan Coll, Senior Manager of E-Commerce Fulfillment FedEx Supply Chain

This workshop will provide insight into what today’s customer expects and how to leverage your supply chain to meet those expectations.

TALENT MANAGEMENT

Strategies and Skills for Business Negotiations
Wednesday, August 15, 2018, 2pm-3pm ET
Moshe Cohen, President and Founder of The Negotiating Table

Negotiations are an integral part of business and this workshop provides strategies and skills for competitive and collaborative negotiations that occur in business and in the workplace. If you are looking to further develop your negotiation skills, watch Moshe’s second webinar on negotiation below.

Business Negotiation and Influencing Skills
Wednesday, July 31, 2019, 2pm-3pm ET
Moshe Cohen, President and Founder of The Negotiating Table

Moshe expands on the negotiation skills covered in his first webinar, by focusing influencing skills and concepts that will help you manage negotiation, internally and externally, more effectively.

Taking your Business to New Heights: Strategies for Successful Talent Management
Wednesday, September 4, 2019, 12pm-1pm ET
Terri Hartwell Easter, Founder, T.H. Easter Consulting.
Terri is also an ICCC alum.

Terri Hartwell Easter, an ICCC alum, presents ways to maximize success in hiring and managing the right people for your business while avoiding the pitfalls that can be both distracting and hugely expensive for your small business.

Reimagining Workforce Health
Monday, October 15, 2018, 3:30pm-4:30pm ET
Rick Hecht, Southern California Director of Workforce Health Consulting for Kaiser Permanente

This webinar will explore a more comprehensive approach to employee Well Being by focusing on the impact of stress and depression on employee health; discussing the impact that culture, environment and leadership have on employee health; and examining the power of employee engagement on health and business outcomes.

The Cooperative Advantage: Building Culture & Preparing for What’s Next
Wednesday, November 6, 2019 at 1pm – 2pm ET
Carolyn Edsell-Vetter, Cooperative Business Support Officer, The Cooperative Fund of New England.
Carolyn is also an ICCC alum.

Carolyn Edsell-Vetter presents a “Co-op Crash Course.” This webinar will discuss the types and benefits of worker cooperatives and includes case studies from across the country.

Good Jobs That Work For The Bottom Line
Tuesday, October 8, 2019, 3pm-4pm ET
Kristy Henrich, Social Impact Analyst at Pacific Community Ventures, and Paola Castellanos, Program Manager at Pacific Community Ventures

This webinar will discuss Pacific Community Ventures’ new Good Jobs, Good Business toolkit. The goal of the toolkit is to remove the guesswork from the “how to” of creating good jobs and strengthening your business to implementing changes that improve retention rates and increase revenues while adding health and retirement benefits at the same time.

FINANCE

Are You Using the Right Capital Tools at the Right Time?
Tuesday, October 1, 2019, 3pm-4pm ET
Lara Hodgson, President & CEO of NOW Corp

Lara Hodgson shares practical advice to help you confidently choose the right capital tool for the right-job – and make sure that your working capital is actually right for YOU. Learn more with Lara’s other webinar, “Solving the Net 30+ Dilemma Without Debt.”

Cash Flow: A Simplified Methodology for Projecting, Tracking and Improving Cash Flow
Thursday, September 26, 2019, 1pm-2pm ET
Wayne Cottrell, Consultant for the Capital Region Small Business Development Center

Cash Flow, the life blood of every company, is one of the most concerning and difficult items for many managers to analyze and improve. This webinar will present a simplified process for projecting, tracking, analyzing and improving your cash flow status. If you found this useful, check out Wayne’s second webinar that is focused on successful budgeting.

Budgeting Made Easier – A Logical, Simplified Method to Create, Track and Make your Budget Work for You
Thursday, October 24, 2019, 1pm – 2pm ET
Wayne Cottrell, Consultant for the Capital Region Small Business Development Center

In Wayne’s second webinar, he presents useful tools for creating your budget from financial statements you already possess to teaching you how to track your progress and take corrective action as required.

Non-Traditional Capital 101
Monday, January 14, 2019, 12pm-1pm ET
Dianna Tremblay, Director of Acceleration at ICA Fund Good Jobs
Mark Watson, Managing Director of the Boston Impact Initiative Fund

This webinar will address what non-traditional lenders look for before investing and how to determine if you should pursue capital from a non-traditional capital provider or an impact investment funding.

Maximum Crowdfunding: The Complete Guide to Raising Capital for Your Business
Thursday, September 19, 2019, 3pm-4pm ET
Anthony Price, Founder and CEO of LootScout

Businesses are increasingly leveraging crowdfunding to raise money for their businesses. This webinar, perfect for beginners to crowdfunding, covers the basics of running a campaign, including how to plan, implement, and promote your crowdfunding campaign.

Solving the Net 30+ Dilemma Without Debt
Wednesday, August 29, 2018 2pm-3pm ET
Lara Hodgson, President and CEO, NOW Corp

Small companies that are scaling up often struggle with managing cash flow as larger customers typically pay their invoices 30 days or more after they are due. This webinar discusses how you can put your capital back to work by getting paid in days of invoicing without loans, factoring, debt or liabilities. If you found this useful, check out Lara’s other webinar, “Are You Using the Right Capital Tools at the Right Time?”

Access to Capital that Takes You Global
Tuesday, August 27, 2019, 4pm-5pm ET
Bill Houck, Trade Finance Regional Manager of SBA Office of International Trade, Export Solutions Group, Mid-Atlantic Region

This webinar will go through how the US Export Assistance Centers around the country (and local Economic Development Offices and Small Business Development Centers) assist companies to look at foreign markets. It will also cover how SBA’s export loan guarantees give small businesses the financial capacity to export their goods and services around the world.

LEVERAGING OPPORTUNITIES

Obtaining and Leveraging Certifications
Tuesday, October 29, 2019, 3pm-4pm ET
Laura Taylor, Vice President, WBENC Partner Network Planning and Operations; Farad Ali, Vice President at the National Minority Supplier Development Council; Jack Ochoa, Founder & CEO of Veterans Chamber of Commerce.

Certifications are an incredible asset as one of the tools to enable you in scaling your business. This webinar will teach you how to leverage certifications and the strategic advantages of becoming certified.

6 Innovative Tricks for Networking at Conferences
Thursday, October 17, 2019, 2pm – 3pm ET
Keisha Mabry, Author, Speaker, and Networking expert.

Keisha is also an ICCC alum.

Keisha Mabry will be sharing six innovative tips, tools and tidbits you can use to maximize connections at every event. Her book “heyFRIEND: 100 Ways to Connect with 100 People in 100 Days” is the ultimate guide to teaching everyone how to curate and cultivate relationships every single day.

Leveraging Opportunities for Women Entrepreneurs
Friday, February 1, 2019, 12pm-1pm ET
Betty Franscico, General Counsel at Compass Working Capital and Co-Founder of Latina Circle and Amplify Latinx

This webinar will cover how to leverage opportunities specifically for female entrepreneurs through gaining access to programs and resources and tapping into capital networks for women and mentorship opportunities.

Cut Through the Red Tape in Government Contracting
Friday, November 9, 2018, 12:30pm-1:30pm ET
Myra Cisse, MBA, the President of Government Contractors Association (GCA) GA Chapter

This webinar, presented by an ICCC alum, will help you shorten your learning curve and crack the code of government contracting. Learn about GCA’s 12 Step strategy and Success Formula to winning government contracts.

Connecting with and Leveraging Group Purchasing Organizations
Wednesday, August 28, 2019, 12pm-1pm ET
This webinar will be conducted by several Vizient employees.

This webinar will discuss Group Purchasing Organizations (GPOs) and how GPOs can be a part of your strategic process in scaling your business.


© 2020 ICIC. All rights reserved.