Article Topics


Riveo Creative: A Journey of Growth, Purpose, and Positive Impact

By ICIC | November 17, 2023

Elin Barton, CEO & Founder, Riveo Creative (formerly White Knight Productions)

In 2015, Elin Barton faced the challenge of transitioning her business, White Knight Productions, from serving local businesses to expanding nationally. As a video production company, this shift had some significant complexity, including how to provide videography services through a remote model. A friend recommended the Goldman Sachs 10,000 Small Businesses Program, which Elin applied to and attended in person in Philadelphia, despite the program being three hours away from her home. Although she had to withdraw halfway through due to a nasty elbow break, Elin’s resilience led her to complete the program upon recovery, reinforcing previous knowledge and gaining new insights.

Several years later, Elin’s desire to grow her business and focus on social impact led her to enroll in the ICCC program. Her experience proved transformative, culminating in a realization that profitability AND social good could coexist. This revelation inspired Elin to propose a partnership between ICIC and White Knight Productions to enhance videography elements in ICIC’s programs, the annual Impact Report, and the Annual Conference.

“Working with Elin Barton and Riveo Creative has been a transformative collaboration for ICIC. Their dedication to storytelling and community impact aligns seamlessly with our mission. Together, we amplify the voices of small businesses and drive positive change, creating a powerful narrative of shared success.”
– Steve Grossman, CEO of ICIC

Harnessing the Power of Networking

Believing in the power of connections and networking, Elin Barton has expertly orchestrated gatherings, initially with her peers from the Goldman Sachs 10,000 Small Business Program. Over the course of nearly a decade, she has expanded her reach to encompass a diverse array of entrepreneurs and business owners. Elin’s unwavering passion to assist others has manifested through her adept facilitation of connections, continuous learning, and the cultivation of environments that naturally foster meaningful referrals.

Stepping into a Bold Future

In 2023, White Knight Productions embraced a renewed purpose, rebranding as Riveo Creative and positioning itself as a catalyst for positive change. The evolution reflected their commitment to amplifying voices through impactful storytelling, communication, and community engagement. As advocates for diversity and sustainability, Riveo Creative aligns its growth with values that resonate with ICIC, forging a powerful partnership that exemplifies their shared mission.

“Partnering with ICIC has been a defining chapter in Riveo Creative’s journey. Together, we’ve not only captured the essence of small businesses but also propelled their stories to the forefront of positive change. ICIC’s commitment to community empowerment aligns with our values, creating a dynamic synergy that amplifies the impact of every story we tell.”
– Elin Barton, Founder of Riveo Creative

The journey continues as Riveo Creative takes intentional steps toward a future where their positive impact is exponential. In collaboration with ICIC, they celebrate the collective work propelling their shared mission forward, amplifying the voices of small businesses and communities alike.

Learn More


ICIC drives inclusive economic prosperity in under-resourced communities through innovative research and programs to create jobs, income, and wealth for local residents.


PO Box 191297
Roxbury MA 02119
Phone: 617-238-1740

Stay Connected

Sign up for our mailings and stay up-to-date on all research, commentary, and news related to ICIC as we continue to drive inclusive economic prosperity in America’s under-resourced communities.

Sign Up

© 2024 ICIC. All rights reserved.

Terms of Use    Privacy Policy