Creating Impact Through Storytelling: ICIC’s Partnership with Riveo Creative

By ICIC | March 24, 2025

At ICIC, we believe that storytelling is a powerful tool for driving impact—and our partnership with Riveo Creative is a testament to that. Led by Elin Barton, a Goldman Sachs 10,000 Small Businesses (10KSB) and ICCC graduate, Riveo Creative has been a trusted partner in producing high-quality video content that highlights the success and resilience of small businesses.

Elin first connected with ICIC when she reached out to Steve Grossman to expand her network. That conversation sparked not only a strong professional collaboration but also a friendship built on shared values and a passion for supporting small businesses.

“Working with Elin Barton and Riveo Creative has been a transformative collaboration for ICIC. Their dedication to storytelling and community impact aligns seamlessly with our mission. Together, we amplify the voices of small businesses and drive positive change, creating a powerful narrative of shared success.”
– Steve Grossman, CEO of ICIC

A Longstanding Partnership

For several years, Riveo Creative has developed and produced videos for ICIC’s IC100 special awards and annual Impact Report, including the 2024 “What’s Your Why?” videos. These productions bring to life the inspiring stories of fast-growing businesses in under-resourced communities, showcasing their innovation, resilience, and economic impact. 

During the pandemic, Riveo’s ability to produce high-quality films via remote video shoots was essential to ICIC. As in-person events resumed, their flexibility and creativity continued to enhance ICIC’s storytelling. In 2023, Riveo joined ICIC in Miami for its Annual Conference, capturing the energy of the event and the connections formed among entrepreneurs, corporate partners, and small business supporters.

2023 ICIC Annual Conference Sizzle Reel, produced by Riveo Creative

Their success in telling these stories led to Riveo’s selection as a key vendor for ICIC’s upcoming Innovation Summit in Los Angeles on April 22-23, 2025. The Riveo team will spearhead the production of videos recapping the event, ensuring the Summit’s impact is documented and shared widely. Sarah Ginand, Director of Marketing and Communications at ICIC, shares, “We are thrilled to have Riveo Creative as a vendor for our Innovation Summit. Their expertise in storytelling and video production will help us showcase the energy and impact of this event, ensuring that the voices of small business owners are heard and celebrated.”

Beyond video production, Riveo has expanded its services in recent years to include social media management, helping clients build their brand presence and engage with their audiences effectively. Their work has been instrumental in amplifying ICIC’s messaging, including content for the Innovation Summit’s digital marketing campaigns.

Committed to Social Impact

Founded in 2009, Riveo Creative is dedicated to working with mission-driven businesses and organizations—those focused on making a meaningful difference. Unlike firms that specialize in a single industry, Riveo partners with values-based companies across sectors to help them tell compelling stories that drive action. 

Elin shares, “At Riveo Creative, we are committed to collaborating with mission-driven organizations that strive to make a difference. Our passion lies in telling stories that amplify their impact, inspire action, and drive meaningful change. What makes our partnership with ICIC so valuable is that it has allowed us to support small businesses and communities in ways that truly matter.”

As a 10KSB graduate, Elin is deeply connected to the small business community, having curated networking groups of fellow 10KSB alumni to foster collaboration and peer-to-peer learning. This commitment to uplifting others aligns with ICIC’s mission to promote inclusive economic growth and provide small businesses with the tools they need to thrive.

Looking Ahead

Through our collaboration, ICIC and Riveo Creative continue to amplify the voices of entrepreneurs, changemakers, and industry leaders. Whether through video storytelling, content strategy, or social media management, Riveo plays a key role in helping businesses expand their reach and influence.

We’re proud to work with Riveo and look forward to continuing this partnership to elevate the voices of small businesses and create lasting impact.

Want to see how impactful storytelling can elevate your business? Explore Riveo Creative’s work and learn how they help mission-driven organizations make a lasting impact at riveocreative.com.