As a BIPOC, woman, and immigrant, Susana Robledo faced many systemic challenges on her path to entrepreneurship. Yet, the Founder and CEO of Miami-based Cube Care, did not allow those challenges to deter her determination to succeed. Susana was driven to create a business that not only prospered financially, but also paid its success forward by giving back to the South Florida community – and she is succeeding on both fronts.
Susana founded Cube Care in 1999 when she secured her first contract with a local Miami hospital to repair cubical curtains. Since then, the business has grown into a multi-million-dollar enterprise that specializes in providing cubicle curtains and privacy solutions for the healthcare industry. Even with her business’s incredible growth, Susana continues staying true to her values and to her community.
A core component of Cube Care’s culture is making a difference and working to strengthen the company and the community by empowering people. The company makes it a point to hire immigrants, people of color, and individuals who often are overlooked or not given a chance in the community because as Susana shared, “By giving them a chance, I am believing again in myself – they are a version of me.”
“Being able to have this corporation…to provide jobs to over 70 people, and…to close the wealth gap, it is important to me as a person,” she said. “Because I wouldn’t have been in this position if it weren’t because of other people within the community that actually helped me through it.”
In 2020, Cube Care was recognized as one of the Inner City 100 (IC100) winners, ranking 92nd on the list, and received the Chevron Dorothy A. Terrell Community Impact Award. Susana’s and Cube Care’s story, ethos, and impact are an inspiration to many entrepreneurs and prove what is possible for businesses in our under-resourced communities.
ICIC is proud to have Cube Care as part of our network of more than 1,000 IC100 winners, and we look forward to celebrating more entrepreneurs like Susana through the 2021 IC100 awards. The application is open until Sunday, June 6th. To learn more about the application process and apply, click here.
And please join us on Wednesday, May 19, from 3:00 to 4:30pm (EDT) for a discussion on Leading in Turbulent Times: Strategies for Small Businesses to Survive and Thrive. Led by Harvard Business School Professor Lynda Applegate, the conversation will include a virtual panel discussion with four 2020 Inner City 100 (IC100) award-winning entrepreneurs (including Susana Robledo!) on business approaches each took to not only survive during the challenges of the past year, but also innovate through the crisis to ultimately thrive. The discussion will be followed by an audience Q&A. RSVP for the discussion here.
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