Building a Healthier Future: The Mission-Driven Approach of Bracane Company

By ICIC | March 24, 2025

In today’s rapidly evolving world, innovation plays a crucial role, particularly in essential sectors like healthcare that significantly impact our communities’ well-being. Dr. Pamela Nelson, the founder and CEO of Bracane Company, exemplifies this spirit of innovation. As an alumna of ICIC’s ICCC program and the Goldman Sachs 10,000 Small Businesses program, she brings more than three decades of experience in healthcare to her work. Dr. Pamela is dedicated to addressing health disparities and promoting equity for underserved populations. Under her leadership, Bracane Company has thrived, developing groundbreaking solutions that transform lives. In this blog, we hear from Dr. Pamela about her journey, the challenges she faces, and her vision for the future of health equity.

ICIC: Dr. Nelson, can you tell us about the mission of Bracane Company and what inspired you to start this journey?

Dr. Pamela: Absolutely! Bracane Company, Inc. was founded with a clear mission: to reduce health disparities and promote health equity in underserved communities. With more than 30 years of experience in healthcare, I saw firsthand the barriers faced by minority populations when it comes to accessing quality healthcare and clinical research. I was inspired to create a company that would not only address these disparities but also dispel the myths surrounding clinical research in these communities. Our vision is to develop innovative solutions that improve lives, ensuring access to healthcare, clean water, and safe housing. We work with governments, insurance companies, pharmaceutical companies, and communities to bridge the efforts being made to deliver essential medicines and services to those in need.

ICIC: How would you define innovation, and why is it crucial for your company’s growth?

Dr. Pamela: Innovation, in my view, is the ability to adapt and evolve in response to both challenges and opportunities. It’s about developing new tools and technologies that not only foster our growth but also serve our customers effectively. At Bracane, we recognize that staying true to our foundational mission while embracing change is essential for resilience and continued success.

ICIC: Can you share a story that illustrates the innovative spirit of Bracane Company?

Dr. Pamela: As a small company, when we see a need, we try to identify how we can solve the problem. One memorable instance was when we identified a critical need for healthcare access in a local community. Many residents were struggling to connect with healthcare providers and at the same time, our company was looking for new ways to connect community members to clinical trials. In response, our team partnered with local churches, hospitals, and medical professionals to set up a clinic directly in the heart of the community. This initiative not only improved access but also engaged the community in a meaningful way, exemplifying our commitment to innovative problem-solving.

ICIC: What challenges have you faced in implementing innovative ideas?

Dr. Pamela: One major challenge we continue to face is securing funding for innovation. It takes significant time and resources, which can be limited for a small business like ours. While we have numerous ideas to enhance our services, the necessary research and development can be a heavy burden. We are still seeking the solution to this challenge, but that’s apart of being an entrepreneur. We choose to keep going until the problem is solved.

ICIC: Looking to the future, what goals do you hope to achieve, and how will innovation play a role?

Dr. Pamela: In the next five years, we aspire to launch a new product line and expand our current services tenfold. Innovation will be crucial to achieving these goals, particularly in integrating artificial intelligence and streamlined workflows to improve efficiency. By adopting these advanced technologies, we can enhance our processes and ultimately better serve the communities that rely on us.

ICIC: What advice would you give to fellow entrepreneurs seeking to harness innovation for their own success?

Dr. Pamela: My advice would be to prioritize refining your products and services continually. It’s important to go to market, gather feedback, and refine your offerings based on that feedback. Innovation is an ongoing process, and flexibility is key. Give yourself space to refine what you’ve already done, while continuing to working on new ideas that could lead to a breakthrough.

Dr. Pamela Nelson’s journey with Bracane Company is a testament to the power of innovation in addressing real-world challenges. By committing to health equity and leveraging creative solutions, Pamela is not only transforming her company but also making a profound impact on the communities her organization serves. As we look to the future, it’s clear that the spirit of innovation will continue to drive meaningful change in healthcare and beyond. 

About Goldman Sachs 10,000 Small Businesses
Goldman Sachs 10,000 Small Businesses provides business education, support services, and pathways to capital for growth-oriented entrepreneurs. Participants gain practical skills to take their business to the next level, with topics like financial statements, negotiations, and marketing. The program is offered tuition-free and delivered in partnership with academic institutions across the country.

Learn more about Goldman Sachs 10,000 Small Businesses at icic.org/10ksb

About Inner City Capital Connections
Inner City Capital Connections (ICCC) is a tuition-free executive leadership training program designed by ICIC to help business owners in under-resourced communities build capacity for sustainable growth in revenue, profitability, and employment. ICCC is uniquely designed to provide three critical elements for sustainable growth: capacity-building education, one-on-one coaching, and connections to capital and capital providers. ICCC annually hosts in-person and virtual cohorts across the U.S. and Canada.

To learn more and apply visit icic.org/iccc.