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Blog: IC100

04-14-25

A Toast to Innovation: How Trailblazing IC100 Award Winner Christa Cotton is Shaking Up the Beverage Industry

ICIC

Christa Cotton, the visionary behind El Guapo, a premium bitters, syrups, and mixers brand, has earned her spot on the prestigious Inner City 100 (IC100) Awards list. Her ingenuity transformed El Guapo from a flourishing wholesale business to a direct-to-consumer powerhouse during the 2020 pandemic. By pivoting quickly, she tripled the company’s growth in just nine months. Innovation, for Christa, means honoring cocktail culture while pushing boundaries with top-tier ingredients and a strong sustainability commitment. As El Guapo continues to expand, she’s focused on sharing New Orleans flavors globally, tapping into the growing demand for zero-proof beverages, and scaling without sacrificing quality. Christa’s advice to fellow entrepreneurs: stay flexible, know your 'why,' and always prioritize quality. Her journey is a reflection of resilience, creativity, and the power of adaptation. Read More


03-24-25

Innovating the Future of Branding: Jackie Bebenroth’s Vision at Muse

ICIC

Jackie Bebenroth, CEO of Muse, is redefining branding through innovation and strategic leadership. Under her guidance, Muse earned the prestigious IC 100 Award in 2024, a testament to its forward-thinking approach. Jackie’s commitment to embracing new technologies, from AI integration to user-friendly design platforms, has empowered brands to adapt and thrive in a rapidly changing landscape. Beyond business success, she champions social responsibility, offering pro bono branding services to underserved communities. Her journey, shaped by programs like Goldman Sachs’ 10,000 Small Businesses, highlights the transformative power of education and strategic growth. Read More


02-25-25

Building a Culture of Care: The Innovative Leadership Philosophy Behind Balkan Sewer and Water Main Service

ICIC

Under the leadership of siblings David and Paul R. Balkan, Balkan Sewer and Water Main Service exemplifies the power of innovation and strong leadership principles in building a successful business. Their tangible commitment to authenticity, employee care, and a robust company culture has played a critical role in achieving their ambitious goals. Participating in the Goldman Sach 10,000 Small Businesses program led to explosive growth, resulting in the company’s revenue doubling. With a rich history of customer satisfaction and a clear vision for the future, the company is poised to leverage technological advancements to enhance service delivery and operational efficiency. They aim to expand their offerings and double sales for the second time in Balkan’s history. By embracing innovation without fear, they have elevated their business–a genuine inspiration for all entrepreneurs to pursue excellence in their respective fields. Read More


01-29-25

Creativity Meets Business: How Artists for Humanity Shapes the IC100 Awards

ICIC

ICIC proudly highlights its partnership with Artists for Humanity (AFH), a Boston-based nonprofit dedicated to empowering underserved youth through paid art apprenticeships. For nearly a decade, AFH has designed the unique awards for the prestigious Inner City 100 Awards, celebrating the fastest-growing businesses in under-resourced communities. This collaboration not only provides real-world experience for talented young artists but also symbolizes the power of entrepreneurship to transform lives. Together, ICIC and AFH emphasize the vital role of creativity and mentorship in driving community development. Read More


01-28-25

Building Prosperity and Community: Northern Real Estate Urban Ventures’ Innovative Approach to Community Development

ICIC

Northern Real Estate Urban Ventures (NREUV) is reshaping community development through a holistic approach aimed at revitalizing under-resourced neighborhoods. Recently honored with the IC100 Chevron Dorothy A. Terrell Community Impact Award, NREUV exemplifies commitment to inclusive, affordable housing and economic empowerment. Under the leadership of Dr. Gina Merritt, the organization not only focuses on real estate but also connects individuals in low-income areas to career opportunities through initiatives like Project Community Capital. Looking towards the future, NREUV aims to assist more than 10,000 individuals in finding employment, continuing their mission to uplift underserved communities, and setting a standard for community-driven development. Read More



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