Blog: Artificial intelligence (AI)

09-30-25
Talk With It: The Pro Tip to Smarter AI Output
Discover a fresh perspective on getting the most out of AI tools like ChatGPT and Microsoft Copilot. Instead of treating your chatbot like a tool, think of it as a brilliant, tireless intern. The key to unlocking its potential is giving it clear, detailed instructions. That’s where prompt engineering comes in. Dobbin Bookman, Director of AI Initiatives at ICIC, outlines five essential elements: Clarity, Context, Tone, Structure, and Specificity. These help transform vague requests into strategic results. He also shares sample prompts tailored to different industries, making it easy to adapt ideas to your own business needs. If you're ready to level up your AI game, read the full blog to start prompting like a pro.
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