The Atlanta Falcons
are being very intentional with the construction of their $1.2 billion new stadium, which broke ground in April 2014 and is scheduled to be completed in 2017. The team’s owner and Chairman of the Arthur M. Blank Family
, Arthur M. Blank, expressed a commitment to the community that construction of the stadium will benefit the local residents and business ecosystem in Atlanta. Part of this commitment is the Westside Neighborhood Prosperity Fund
, a $15 million fund used to make strategic, philanthropic investments in Vine City, English Avenue, Castleberry Hill and other contiguous neighborhoods. The Equal Business Opportunity Plan
announced in May 2013 highlights the commitment to the community during the design and construction phase of the stadium. The plan detail policies and procedures to achieve a minimum goal of 31% participation by minority and women-owned business enterprises (MWBEs) including efforts to work with business support organizations to identify MWBEs and reduce barriers for them to secure contracts.
Shared value stems from the revitalization of the neighborhoods west of downtown Atlanta where the stadium will be located, linking construction jobs to local residents, and making the neighborhoods safer and more attractive through strategic investments to increase the appeal of attending games in the new stadium.
The Seattle Mariners
articulate a shared value vision when discussing their local sourcing preferences for the operation of their ballpark. Not only do the Mariners feel a responsibility to the community given that the fans make the Mariners who they are, but they also have a desire to support smaller local businesses in Seattle. Local vendors currently provide office supplies, recycling service, and local food options during games. Regarding the recycling program, the Seattle Mariners are leaders, recycling or composting almost 91% of all the waste generated at Safeco Field
, up from 12% in 2005. Their local vendor is Seadrunar Recycling
, a business created in 1979 to help fund the Seattle Drug and Narcotic Center, Inc. and employ recovering addicts to enable them to become productive community members.
Further, the Mariners deliver value to stadium patrons through the many local food options in their ballpark
that provide compelling offerings and different high-quality products that are locally produced by small, minority and women-owned
What these examples highlight are the valuable contributions that sports franchises can make in their communities while also improving the reputation of the team, generating more awareness and affinity with the brand, and enhancing the experience fans have during games.
Join ICIC on June 5th for a What Works Webinar
to discuss best practice approaches for measuring the impact of anchor institutions. Gain actionable insights that will include:
• How a community and an anchor institution can benefit from shared value strategies