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Congratulations on being named to the 2022 IC100! This is a moment worth celebrating and sharing. This page includes everything you need to announce your IC100 award to your customers, stakeholders, employees, media, and community. If you would like to download this information as a PDF click here.
Distributing a press release detailing the news of your award can help increase awareness of your achievement and generate greater interest in your company, the work you do, and the goods and/or services you provide.
We’ve included a link to a sample press release that can be downloaded, filled in with the details of your company and its ranking on the IC100, and then shared on your company website and distributed to media outlets. Be sure to include information on how readers can contact your company with follow up questions and interview requests.
DOWNLOAD SAMPLE PRESS RELEASE (word document)
In the wake of receiving a major award, a blog post on your own website or on an industry platform is an opportunity for your company to share more about the work that helped make it an award-winning operation.
A blog post can help you to:
Sample outline for a blog post:
Here are some ICIC-approved quotes you can use:
Steve Grossman, CEO of ICIC, stated, “Businesses continue to contend with profound socioeconomic issues that have severely tested their ability to emerge stronger. The global pandemic, inflation, severe workforce limitations, and supply chain issues continually impact small business owners. Yet despite this challenging outlook, the Inner City 100 class of 2022 prevailed and stayed open for business. We couldn’t be prouder of these heroes whose energy and optimism inspire us every day.”
Grossman added, “The 2022 Inner City 100 small business owners knew that new strategies were required to deal with the seismic shifts they faced, and they responded admirably. They stepped out of their comfort zones to innovate, adapt, build resilience, and pivot with impressive results.”
“At ICIC, we get up every morning and ask ourselves two questions: What can we do today and throughout the year to close the racial wealth gap? What can we do today and every day to end concentrated poverty? When life expectancy in the under-resourced communities we serve is in many cases more than 20 years shorter than in more affluent neighborhoods, we know we have so much more to accomplish. Yet, the success of the Inner City 100 reminds us of the original intention of taking up this mantel and inspires us to rededicate ourselves to achieving this ambitious, essential mission,” stated Steve Grossman, CEO of ICIC.
Sample Social Media Message #1:
Proud to announce that we’ve been named an #InnerCity100 winner by @icicorg for being one of the 100 fastest-growing businesses in under-resourced communities in the U.S.: [link to your press release, ICIC’s official press release or the Inner City 100 webpage]
Sample Social Media Message #2:
We’ve been recognized as one of the nation’s fastest-growing companies in an under-resourced community by @icicorg. Look for us, we’re #[insert your company’s ranking] on the #InnerCity100 list! https://bit.ly/InnerCity100_2022_award_winners
Adding the 2022 Inner City 100 Winner logo to your website and/or email signature is an excellent means of regularly promoting your win to your audience and community. The logo is available in JPEG and PNG format, including a high-resolution version. Please do not attempt to reformat this, or any other custom graphics in the kit, yourself. ICIC will work with you to obtain additional file formats, if needed. Do not modify, compress, extend, slant, expand, distort, or alter the graphic. If you are resizing for a specific use, please lock the aspect ratio so the logo is not distorted.
Download the official 2022 Inner City 100 winner logo and the usage guide here.
How to use the logo:
The 2022 Inner City 100 Winner logo can also be used on company collateral and on printed and digital materials.
If you have questions on how to best leverage the recommendations in this toolkit or need assistance downloading any of the graphic assets included, please get in touch with ICIC’s Communications team below:
André Ledgister, Director of Marketing and Communications, email: firstname.lastname@example.org
Jasmine Martin, Marketing and Communications Manager, email: email@example.com
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