Packaging & Pricing for Profit (2024)
Kelly Ann Peck, Business Coach, Sales UpRising

Does the idea of packaging your genius and slapping a price tag on it make you feel a little queasy? It’s hard to put your services in little boxes, and knowing what to charge for them can put off a lot of entrepreneurs.

Packaging & Pricing for Profit to help you create jaw dropping packages that not only appeal to your clientele, but earn you the paycheck your hard work deserves.

During Packaging & Pricing for Profit, you will gain valuable knowledge that will help you:

• Learn to increase your high-end value through bundling your time and services
• Uplevel your client experience through structuring your offerings
• Find peace in your pricing and packages, so you can enjoy your earnings

Road to Business Success with Entrepreneurial GPS (2024)
Shardè Curry, Founder, Manna Enterprises

Get ready to shift into gear and navigate the road to business success with Entrepreneurial GPS! Join T. Shardé, your trusted navigator, as she guides you through the highs and lows of being a new business owner. Avoid common pitfalls, shortcuts that lead nowhere, and speed bumps that can slow you down.

In this hands-on workshop, you’ll discover:

• The foundational building blocks for a thriving business
• The shiny distractions that can sidetrack your journey
• The importance of building a winning team
• Setting boundaries to keep your business running smoothly

With her insider tips and real-life experiences, T. Shardé will empower you to:

• Build a strong business foundation from the ground up
• Identify and avoid costly detours
• Cultivate a supportive network of mentors and allies
• Protect your energy and maintain your personal well-being

Whether you’re just starting out or need a refresh, this event is your roadmap to a smoother, more successful entrepreneurial adventure. Don’t miss out on this chance to get your business on the fast track to success!

K.A.R.M.A- Five Power Moves to Peak Performance (2024)
Angela Ellis, Enhance Business Solutions

As entrepreneurs, we wear many hats. This webinar focuses on 5 areas for peak performance. We’ll explore ideas around individual strengths and values, practices for goal alignment and focus; as well as keys to relating to others effectively. In this session you’ll learn essential leadership practices and principles for guiding your business, interpersonal interactions, and personal productivity.

From Proposal To Procurement (2024)
Dr. Universe Konadu, Chief Visionary Officer, UNIVERSE KONADU

Securing government contracts can be a game-changer for your business. In this webinar, you’ll gain the tools and insights needed to navigate the competitive bidding process with condence. Learn how to craft a proposal that stands out by clearly articulating your vision and mission, aligning your goals with funding opportunities, and eliminating ambiguity. We’ll also cover key strategies for outlining your program or service objectives, ensuring your rates and fees remain competitive, and demystifying the procurement process. Whether you’re new to government funding or ready to take your proposals to the next level, this session will equip you to win big. Don’t just propose. Procure.

Metrics Equal Money! An Impact Evaluation Course (2024)
Tameka L Payton, PhD and Founder/CEO of Psychometric Solutions

Unlock the power of your metrics through a three-part Impact Evaluation Workshop. In an era where organizations strive to make a meaningful difference, understanding the true impact of interventions and programs is crucial to an organization’s success. This workshop is designed to equip participants with the knowledge and skills necessary to design data collection and analysis plans for rigorous impact evaluations, which can provide valuable insights for program improvement and resource allocation.

The Power of Self Coaching (2022) 
Debo Ogunrinde, Life Coach & Founder, MindBasic Academy

Self Coaching is a foundational practice of self-development, a tool underutilized by small business owners that delivers several benefits to help you scale your business. During this webinar, you’ll learn what Self Coaching is and how to implement practices into your daily operations and overall life.

Discover how the Power of Self Coaching can result in the following benefits:

• Developed increased self-awareness
• Guide to identify your source of power to improve yourself and your business.
• Gain perspective and authority over your experience of life and as a business owner.
• Develop your ability to manage your emotion and be accountable

And much more

Sales Strategy for B2C Businesses (2022) 
Elizabeth Eichhorn, Group Manager for Entrepreneur Success, IFundWomen

Need help generating customer purchases or growing your existing sales channels? This session is helpful for all B2C businesses, whether you’re trying to get that first sale or problem-solving through a sales slowdown. Find out how to analyze what you’re selling well, who your customers are, and how to best reach them.

Negotiation Challenges, Pitfalls, Skills, and Strategies (2022) 
Moshe Cohen, Founder, The Negotiating Table, Senior Lecturer, Boston University’s Questrom School of Business

Everyday business negotiations present numerous challenges for owners and managers. Whether you are negotiating with your landlord or you are the landlord, whether you are dealing with your customers, vendors, employees, or other partners, your ability to generate favorable outcomes while building and maintaining relationships is key to your success. This webinar looks at some of the dynamics that make negotiations so challenging and some of the common mistakes that people make in preparing for and conducting their negotiations. It also provides skills and strategies for managing those challenges and negotiating more effectively.

Marketing 101: Understanding and Creating Buyer Personas (2024)
Amy Wood, Founder/CEO, and Taylor Soucy, Project Manager, of Flint Avenue Marketing will conduct this webinar.

Unlock the power of targeted marketing with our “Marketing 101: Buyer Personas” webinar, designed specifically for small businesses. In this session, you’ll discover how to create detailed buyer personas that accurately represent your ideal customers. Key takeaways include learning to identify your target audience, understanding their behaviors and pain points, and applying this knowledge to enhance your marketing strategies. By the end of this webinar, you’ll have the tools to create more personalized and effective marketing campaigns, leading to stronger customer connections and increased business growth.

Ignite Inclusion, Drive Success: Inclusive Language In Business (2024)
Cynthia Sweeney (she/her), CEO, Simply Good Form Inclusion

Calling aspiring inclusive leaders and business professionals! Get ready to power-up your communication skills. The way businesses interact with the 2SLGBTQIA+ community is transforming rapidly. Mastering language tools and strategies for inclusive communication is essential for staying competitive and succeeding at serving a broad, diverse clientele.

Recent studies reveal that companies with inclusive practices in hiring, promotion, development, leadership, and team management can generate up to 30% more revenue per employee and achieve greater profitability than their competitors (Deloitte: D&I The Reality Gap).

Join our one-hour webinar and elevate your leadership performance and cultural competency. Let’s make inclusivity a meaningful part of your business.

After taking this webinar you will be able to:

• Identify and apply inclusive language when engaging with 2SLGBTQIA+ customers, clients and suppliers, especially with the transgender community.
• Recognize the importance of comfort and fluency in creating welcoming workplace environments and interactions.
• Integrate inclusive language seamlessly into your business practices.
• Determine when you have made a mistake and demonstrate best practice solutions gracefully and effectively.
• Define the broader impacts and benefits of inclusive language beyond mere words to drive innovation within your business.

Build PR Into Your Operations: Super-Stacking Your Company Resources (2022) 
Kimberley Rudd, President, Rudd Resources LL

This webinar is ideal for entrepreneurs curious about what PR can do for their companies – whether news media coverage, social media sizzle, better blogs or good buzz – but they don’t know where to start. If your firm is without a full-time communications professional, and you can’t afford to hire an agency, there is a middle ground. Let’s talk about how you can turn to your employees, board members, advisors, vendors and consultants to create an internal “PR stack”. By asking each group to do small acts, you can create a sensible, manageable PR plan for your business.

How to Become the Only Business that Matters (2022) 
Patrick McFadden, Founder and Marketing Consultant, Indispensable Marketing

In this presentation, Patrick McFadden will teach you how to connect with your (ideal) customers in a way that leads to becoming the only business that matters. Today’s customers have an array of ways to start the buying process and the small business owners and CEOs that focus on helping their ideal client get what they want more than anything else in the world are winning – and what is that? Their real problems solved.

In the “How to Become the Only Business That Matters” presentation you’ll discover the power of narrowing your focus to the customers that your organization matters to most, uncovering what it is that you do that these customers value most, and creating something I refer to as the promise message as a potent tool to transform how you communicate and perhaps, even how you deliver your service.

Build Your Professional Brand (2022) 
Keisha Mabry Haymore, Grow With Google Digital Coach

Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews.

Bookkeeping Basics for Entrepreneurs (2024)
Sonja Jones, Owner, GIP Financials LLC will conduct this webinar.

With 82% of businesses closing due to cash flow, it’s important that you know where every cent of your revenue is going. If you’re tackling your business bookkeeping alone, this class is for you! Learn the basics of bookkeeping to optimize your organization, file your taxes before the deadline, and increase your chances for funding approval.

Workshop Overview

In this webinar, participants will gain a foundational understanding of bookkeeping principles tailored to the needs of entrepreneurs. Topics covered will include:

• Identifying the 4 financial roles most businesses will experience
• Selecting the right accounting software for your business needs
• Performing the monthly financial close
• Understanding the essential financial reports -Profit & Loss, Balance Sheet, and Cash
• Flow Statement

Outcomes:
After the webinar, participants will be equipped with the foundational financial knowledge to perform DIY bookkeeping and make informed financial decisions.

Scaling through Mergers and Acquisitions (2024)
J.C. Morales, Founder and CEO, Surfside Capital Advisors

Explores how mergers and acquisitions (M&A) can be a powerful strategy for businesses seeking growth and expansion.

In this webinar, participants will learn how M&A can help businesses increase market share, diversify offerings, and accelerate their growth trajectory. We’ll walk through the key steps involved in identifying the right acquisition targets, evaluating financial and operational synergies, and successfully integrating acquired companies.

By the end of the session, attendees will have practical insights and actionable strategies to leverage M&A for sustainable, long-term success. This webinar is designed for entrepreneurs and business owners eager to scale through strategic acquisitions in a competitive marketplace.

Tips for Getting a Small Business Loan (2022) 
Frederick Welk, Director of Business Education & Communications, Community Economic Development Fund (CEDF)

Understanding how things look from the lender’s point of view can help prepare a small business for a successful effort to raise debt capital, whether from a community lending source like a bank or credit union. Lack of knowledge of certain principles can cause loan applicants to waste time, effort and emotions. With a grasp of these concepts, small business owners can focus on what’s truly important to move toward to secure lending support.

Trust in the Power Of You: Building High Performing Culture Teams (2024)
Simone Sloan, CEO, Your Choice Coach

This presentation will explore the definition of trust and the elements needed to build trust with others. It will define VUCA (volatile, uncertain, complex, ambiguous) environments and our human responses when encountered. It will explore actions business owners can take to create highly effective teams through building trust, leveraging courage, and improving communication with others.

Key Takeaways:

• Participants will explore an approach to optimize their performance by tapping into their emotional intelligence to influence, motivate, and build their resilience.
• Explore their definition of trust and elements needed to build trust with others
• Identify effective ways to listen, serve, and flex their leadership style
• Activate and reframe their approach to navigate change
• State their commitments and actions to support their mindset shift to engage their work, team, and business goals differently.

Burnout-Proof Your Team (2024)
Princess Castleberry, CEO, Castleberry Global

Burnout is a pervasive issue for today’s professionals at home and work, but it needs to be better understood. According to the World Health Organization, half of the world’s population will experience some degree of mental disorder in their lifetime, and burnout is a major contributing factor. Princess helps people understand the risks associated with burnout and the incredible personal and professional opportunities that come from preventing and recovering from it as effectively as possible.

Participants will:

• Recognize the five stages and signs of burnout and personal signs of decision fatigue
• Identify your personal and workplace burnout triggers
• Learn strategies to improve decision-making and reduce fatigue
• Practice more revolutionary and practical relaxation techniques

Holistic Harmony: Integrating Self-Care and Wellness into your Workplace (2024)
Terri Wilkinson, Founder, Saving Ourselves Wellness Solutions (SOWS)

In this webinar, participants will explore the importance of self-care and wellness in the workplace, learning strategies to foster a healthier work environment. Terri Wilkinson will share actionable steps to integrate holistic wellness practices into daily operations, enhancing employee well-being and productivity. Key takeaways include understanding the link between self-care and workplace performance, developing wellness programs tailored to your team, and learning tools for maintaining balance in high-pressure environments. This webinar is particularly beneficial for small businesses looking to create a supportive and thriving workplace culture.

Why Building Diverse and Inclusive Teams Improves the Bottom Line (2022) 
Kari Heistad, Founder and CEO, Culture Coach International (CCI) and DEIBoxx

The American workforce is becoming more diverse every day. With this diversity can come innovation, creativity, and new ideas to help small businesses to provide great products and services. This webinar will explore how diversity and inclusion are topics that are important to businesses of all sizes.

Key Takeaways:

• Comprehend changing demographics and their impact on the workforce.
• Understand how treating people with dignity and respect helps to improve teamwork and productivity.
• 7 key action steps to build more inclusive teams.

Creating an Authentic Business Culture (2022) 
Devon Moody-Graham, MBA, CEO & Chief Solutions Officer, CEOMom Empire LLC.

This webinar will assist business owners that are working to establish themselves as an industry expert and guide them to create a relationship building strategy to help them create a sustainable business.

Key Takeaways

• Understand how to build Authentic and Intentional Relationships both in-person and virtual
• Learn how to intentionally connect with people via social media platforms in 3 repeatable steps
• Learn how to implement a Value-Add Mindset to relationship building at any level

STRESS! Mastering Emotional Intelligence for Entrepreneurs (2022) 
Ellen Feldman Ornato, Founding Partner & CMO, Bolder Company Inc.

Our ability to notice and manage our emotional responses to people and situations gives us an enormous entrepreneurial advantage. Growing “emotional intelligence” allows us to navigate our world with more ease and confidence; we are better able to support our teams and interact productively with customers, even under pressure.

From One to Many: Maintaining Core Values While Growing Your Business (2022) 
Mindelyn Anderson, Founder & Principal, Mirror Group LLC

There are many joys and pains in the entrepreneurial journey. One particular tight spot is the transition from a solopreneur or company of 1 to a small business owner with many W2 full-time staff other than the owner. In the process of scaling business operations and setting a strong foundation to sustain over the long haul, every small business owner encounters crossroads where their mission, vision, and values come into conflict with the profit motive for their business. In this webinar, participants will go on a journey with Dr. Mindelyn Anderson to uncover values-profit conflicts that occur with mission-driven for-profit companies and work through scenarios of how to acknowledge and navigate those conflicts.

The Three Cs of Leadership You Need to Master (2022) 
Cindy Hooker, Owner, Gold Dog Consulting LLC

Learn tools that will help you lead your team during times of prosperity and times of uncertainty. This webinar will help you become aware of the skills and behaviors that you need to lead a high performing team. Participants will learn ways to connect, create trust and to create a collaborative culture.

The 6 WORST Mistakes Business Owners Make That Will Kill Your Business (2024)
Micah Logan, Principal, The Logan Companies

Business owners can make what Micah calls S.T.U.P.I.D. mistakes. S.T.U.P.I.D. mistakes is an acronym for the 6 worst cluster of mistakes business owners make in their business that stunt growth and keep them poor. Business owners will learn what mistakes that are common to growing a healthy thriving business so they can avoid them before their business is affected.

Skills and Strategies for Challenging Negotiations (2024)
Moshe Cohen, Founder and President, The Negotiating Table, Inc.

Negotiations are an integral part of business, whether you are negotiating formally or informally, over money or other matters, externally with customers and vendors, or internally within your organizations. This workshop provides strategies and skills for challenging negotiations that occur in business and in the workplace.

What Keeps You Up At Night As A Business Owner? (2024)
Marcelle Folk, Financial Advisor, Northwestern Mutual

There are so many moving pieces to think about as a business owner. Marcelle knows what keeps you up at night. This webinar is designed to help business owners identify and prioritize risks, employee benefits, exit planning and personal financial security needs. She will highlight her client-centered, integrated approach to working with business owners and their advisors.

Will Your Business Endure Without You? (2024)
Marcelle Folk, Financial Advisor, Northwestern Mutual

There are so many moving pieces to think about as a business owner. Marcelle spoke in part 1 about what keeps a business owner up at night. Part 2 will focus on how business owners can prepare for these issues and ensure that your business can endure without you.

El Poder de las Conexiones (2024)
Angela Milagrito Trillo, Mid-South Latino Chamber of Commerce President, Co-Founder and Chairwomen, Amigo Community Center and AVP Corporate Employee Banking Relation Manager, Bank of America

Las Conexiones permiten impulsar y expander un negocio y en este webinar aprenderemos a utilizar el valor estratégico de las conexiones para generar nuevas oportunidades, fortalecer la marca y facilitar el crecimiento sostenible de una empresa.

• Networking efectivo
• Conexiones para el crecimiento del negocio
• Estrategias para fidelizar a los clientes
• Colaboraciones y alianzas estratégicas
• Mentoría y aprendizaje colaborativo