Webinar Archive

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The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.

“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.” 

Jamerson Strategic Consulting, 2018 ICCC Memphis Participant

 

VIEW 2024 WEBINARS | En Español | En français

Click on the categories below to view our archive of webinars relating to each topic!

Strategy

The Power of Self Coaching (2022) 
Debo Ogunrinde, Life Coach & Founder, MindBasic Academy

Self Coaching is a foundational practice of self-development, a tool underutilized by small business owners that delivers several benefits to help you scale your business. During this webinar, you’ll learn what Self Coaching is and how to implement practices into your daily operations and overall life.

Discover how the Power of Self Coaching can result in the following benefits:

  • Developed increased self-awareness
  • Guide to identify your source of power to improve yourself and your business.
  • Gain perspective and authority over your experience of life and as a business owner.
  • Develop your ability to manage your emotion and be accountable

And much more

Sales Strategy for B2C Businesses (2022) 
Elizabeth Eichhorn, Group Manager for Entrepreneur Success, IFundWomen

Need help generating customer purchases or growing your existing sales channels? This session is helpful for all B2C businesses, whether you’re trying to get that first sale or problem-solving through a sales slowdown. Find out how to analyze what you’re selling well, who your customers are, and how to best reach them.

Negotiation Challenges, Pitfalls, Skills, and Strategies (2022) 
Moshe Cohen, Founder, The Negotiating Table, Senior Lecturer, Boston University’s Questrom School of Business

Everyday business negotiations present numerous challenges for owners and managers. Whether you are negotiating with your landlord or you are the landlord, whether you are dealing with your customers, vendors, employees, or other partners, your ability to generate favorable outcomes while building and maintaining relationships is key to your success. This webinar looks at some of the dynamics that make negotiations so challenging and some of the common mistakes that people make in preparing for and conducting their negotiations. It also provides skills and strategies for managing those challenges and negotiating more effectively.

Marketing

Build PR Into Your Operations: Super-Stacking Your Company Resources (2022) 
Kimberley Rudd, President, Rudd Resources LL

This webinar is ideal for entrepreneurs curious about what PR can do for their companies – whether news media coverage, social media sizzle, better blogs or good buzz – but they don’t know where to start. If your firm is without a full-time communications professional, and you can’t afford to hire an agency, there is a middle ground. Let’s talk about how you can turn to your employees, board members, advisors, vendors and consultants to create an internal “PR stack”. By asking each group to do small acts, you can create a sensible, manageable PR plan for your business.

How to Become the Only Business that Matters (2022) 
Patrick McFadden, Founder and Marketing Consultant, Indispensable Marketing

In this presentation, Patrick McFadden will teach you how to connect with your (ideal) customers in a way that leads to becoming the only business that matters. Today’s customers have an array of ways to start the buying process and the small business owners and CEOs that focus on helping their ideal client get what they want more than anything else in the world are winning – and what is that? Their real problems solved.

In the “How to Become the Only Business That Matters” presentation you’ll discover the power of narrowing your focus to the customers that your organization matters to most, uncovering what it is that you do that these customers value most, and creating something I refer to as the promise message as a potent tool to transform how you communicate and perhaps, even how you deliver your service.

Build Your Professional Brand (2022) 
Keisha Mabry Haymore, Grow With Google Digital Coach

Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews.

Finance

Tips for Getting a Small Business Loan (2022) 
Frederick Welk, Director of Business Education & Communications, Community Economic Development Fund (CEDF)

Understanding how things look from the lender’s point of view can help prepare a small business for a successful effort to raise debt capital, whether from a community lending source like a bank or credit union. Lack of knowledge of certain principles can cause loan applicants to waste time, effort and emotions. With a grasp of these concepts, small business owners can focus on what’s truly important to move toward to secure lending support.

Talent Management

Why Building Diverse and Inclusive Teams Improves the Bottom Line (2022) 
Kari Heistad, Founder and CEO, Culture Coach International (CCI) and DEIBoxx

The American workforce is becoming more diverse every day. With this diversity can come innovation, creativity, and new ideas to help small businesses to provide great products and services. This webinar will explore how diversity and inclusion are topics that are important to businesses of all sizes.

Key Takeaways:

  • Comprehend changing demographics and their impact on the workforce.
  • Understand how treating people with dignity and respect helps to improve teamwork and productivity.
  • 7 key action steps to build more inclusive teams.

Creating an Authentic Business Culture (2022) 
Devon Moody-Graham, MBA, CEO & Chief Solutions Officer, CEOMom Empire LLC.

This webinar will assist business owners that are working to establish themselves as an industry expert and guide them to create a relationship building strategy to help them create a sustainable business.

Key Takeaways

  • Understand how to build Authentic and Intentional Relationships both in-person and virtual
  • Learn how to intentionally connect with people via social media platforms in 3 repeatable steps
  • Learn how to implement a Value-Add Mindset to relationship building at any level

STRESS! Mastering Emotional Intelligence for Entrepreneurs (2022) 
Ellen Feldman Ornato, Founding Partner & CMO, Bolder Company Inc.

Our ability to notice and manage our emotional responses to people and situations gives us an enormous entrepreneurial advantage. Growing “emotional intelligence” allows us to navigate our world with more ease and confidence; we are better able to support our teams and interact productively with customers, even under pressure.

From One to Many: Maintaining Core Values While Growing Your Business (2022) 
Mindelyn Anderson, Founder & Principal, Mirror Group LLC

There are many joys and pains in the entrepreneurial journey. One particular tight spot is the transition from a solopreneur or company of 1 to a small business owner with many W2 full-time staff other than the owner. In the process of scaling business operations and setting a strong foundation to sustain over the long haul, every small business owner encounters crossroads where their mission, vision, and values come into conflict with the profit motive for their business. In this webinar, participants will go on a journey with Dr. Mindelyn Anderson to uncover values-profit conflicts that occur with mission-driven for-profit companies and work through scenarios of how to acknowledge and navigate those conflicts.

The Three Cs of Leadership You Need to Master (2022) 
Cindy Hooker, Owner, Gold Dog Consulting LLC

Learn tools that will help you lead your team during times of prosperity and times of uncertainty. This webinar will help you become aware of the skills and behaviors that you need to lead a high performing team. Participants will learn ways to connect, create trust and to create a collaborative culture.


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