Past 2024 Webinars

Packaging & Pricing for Profit
Wednesday, June 12, 2024 at 2:00 PM ET
Kelly Ann Peck, Business Coach, Sales UpRising

During this webinar, our expert panelists will provide valuable insights and practical advice on how small businesses can proactively prepare themselves for an economic downturn. Explore strategies to diversify revenue streams and reduce reliance on specific markets or industries, and more.

Road to Business Success with Entrepreneurial GPS
Wednesday, June 26, 2023 at 2:00 PM ET
T. Shardè Curry, Founder, Manna Enterprises

Get ready to shift into gear and navigate the road to business success with Entrepreneurial GPS! Join T. Shardé, your trusted navigator, as she guides you through the highs and lows of being a new business owner. Avoid common pitfalls, shortcuts that lead nowhere, and speed bumps that can slow you down.

In this hands-on workshop, you’ll discover:

• The foundational building blocks for a thriving business
• The shiny distractions that can sidetrack your journey
• The importance of building a winning team
• Setting boundaries to keep your business running smoothly

With her insider tips and real-life experiences, T. Shardé will empower you to:

• Build a strong business foundation from the ground up
• Identify and avoid costly detours
• Cultivate a supportive network of mentors and allies
• Protect your energy and maintain your personal well-being

Whether you’re just starting out or need a refresh, this event is your roadmap to a smoother, more successful entrepreneurial adventure. Don’t miss out on this chance to get your business on the fast track to success!

Trust in the Power Of You: Building High Performing Culture Teams
Wednesday, July 17, 2024 at 2:00 PM ET
Simone Sloan, Founder & CEO, Your Choice Coach

This presentation will explore the definition of trust and the elements needed to build trust with others. It will define VUCA (volatile, uncertain, complex, ambiguous) environments and our human responses when encountered. It will explore actions business owners can take to create highly effective teams through building trust, leveraging courage, and improving communication with others.

Key Takeaways:

• Participants will explore an approach to optimize their performance by tapping into their emotional intelligence to influence, motivate, and build their resilience.
• Explore their definition of trust and elements needed to build trust with others
• Identify effective ways to listen, serve, and flex their leadership style
• Activate and reframe their approach to navigate change
• State their commitments and actions to support their mindset shift to engage their work, team, and business goals differently.

Guide Your Business Growth With Financial Projections
Wednesday, July 24, 2024 at 3:00 PM ET
Manny Cosme, CEO, CFO Services Group

Creating financial projections are vital to the success of your business. Your financial projections serve as a road map, showing you in detail how you will get from where you are today (Point A) to where you want to be tomorrow (Point B). This presentation will explore the steps to take to create financial projections that you can use to strategically grow your business: Defining your sales goals, building out your direct and indirect costs, and examining your cash flow to determine if (and when) financing is needed.

Participants will learn the following:

• Six steps to creating financial projections.
• Translating your personal goals into your business goals.
• Learning what it really costs you to produce and sell your products/services.
• Identifying potential cash shortages so you can solve them now.

Burnout-Proof Your Team
Wednesday, July 31, 2024 at 2:00 PM ET
Princess Castleberry, CEO, Castleberry Global

Burnout is a pervasive issue for today’s professionals at home and work, but it needs to be better understood. According to the World Health Organization, half of the world’s population will experience some degree of mental disorder in their lifetime, and burnout is a major contributing factor. Princess helps people understand the risks associated with burnout and the incredible personal and professional opportunities that come from preventing and recovering from it as effectively as possible.

Participants will:

• Recognize the five stages and signs of burnout and personal signs of decision fatigue
• Identify your personal and workplace burnout triggers
• Learn strategies to improve decision-making and reduce fatigue
• Practice more revolutionary and practical relaxation techniques

K.A.R.M.A – Five Power Moves to Peak Performance
Wednesday, August 7, 2024 at 2:00 PM ET
Angela Ellis, CEO, Enhance Business Solutions

As entrepreneurs, we wear many hats. This webinar focuses on 5 areas for peak performance. We’ll explore ideas around individual strengths and values, practices for goal alignment and focus; as well as keys to relating to others effectively. In this session you’ll learn essential leadership practices and principles for guiding your business, interpersonal interactions, and personal productivity.

Bookkeeping Basics for Entrepreneurs
Wednesday, August 21, 2024 at 2:00 PM ET
Sonja Jones, President & CEO, GIP Financials, LLC.

With 82% of businesses closing due to cash flow, it’s important that you know where every cent of your revenue is going. If you’re tackling your business bookkeeping alone, this class is for you! Learn the basics of bookkeeping to optimize your organization, file your taxes before the deadline, and increase your chances for funding approval.

In this webinar, participants will gain a foundational understanding of bookkeeping principles tailored to the needs of entrepreneurs. Topics covered will include:

• Identifying the 4 financial roles most businesses will experience
• Selecting the right accounting software for your business needs
• Performing the monthly financial close
• Understanding the essential financial reports -Profit & Loss, Balance Sheet, and Cash Flow Statement

After the webinar, participants will be equipped with the foundational financial knowledge to perform DIY bookkeeping and make informed financial decisions.

Marketing 101: Understanding and Creating Buyer Personas
Wednesday, August 28, 2024 at 2:00 PM ET
Amy Wood, Founder/CEO, and Taylor Soucy, Project Manager, of Flint Avenue Marketing

Unlock the power of targeted marketing with our “Marketing 101: Buyer Personas” webinar, designed specifically for small businesses. In this session, you’ll discover how to create detailed buyer personas that accurately represent your ideal customers. Key takeaways include learning to identify your target audience, understanding their behaviors and pain points, and applying this knowledge to enhance your marketing strategies. By the end of this webinar, you’ll have the tools to create more personalized and effective marketing campaigns, leading to stronger customer connections and increased business growth.

Holistic Harmony: Integrating Self-Care and Wellness into your Workplace
Wednesday, September 11, 2024 at 2:00 PM ET
Terri Wilkinson, Founder, Saving Ourselves Wellness Solutions (SOWS)

In this webinar, participants will explore the importance of self-care and wellness in the workplace, learning strategies to foster a healthier work environment. Terri Wilkinson will share actionable steps to integrate holistic wellness practices into daily operations, enhancing employee well-being and productivity. Key takeaways include understanding the link between self-care and workplace performance, developing wellness programs tailored to your team, and learning tools for maintaining balance in high-pressure environments. This webinar is particularly beneficial for small businesses looking to create a supportive and thriving workplace culture.

Ignite Inclusion, Drive Success: Inclusive Language In Business
Wednesday, September 18, 2024 at 2:00 PM ET
Cynthia Sweeney, CEO, Simply Good Form Inclusion

Calling aspiring inclusive leaders and business professionals! Get ready to power-up your communication skills. The way businesses interact with the 2SLGBTQIA+ community is transforming rapidly. Mastering language tools and strategies for inclusive communication is essential for staying competitive and succeeding at serving a broad, diverse clientele.

Recent studies reveal that companies with inclusive practices in hiring, promotion, development, leadership, and team management can generate up to 30% more revenue per employee and achieve greater profitability than their competitors (Deloitte: D&I The Reality Gap).

Join our one-hour webinar and elevate your leadership performance and cultural competency. Let’s make inclusivity a meaningful part of your business.

After taking this webinar you will be able to:

• Identify and apply inclusive language when engaging with 2SLGBTQIA+ customers, clients and suppliers, especially with the transgender community.
• Recognize the importance of comfort and fluency in creating welcoming workplace environments and interactions.
• Integrate inclusive language seamlessly into your business practices.
• Determine when you have made a mistake and demonstrate best practice solutions gracefully and effectively.
• Define the broader impacts and benefits of inclusive language beyond mere words to drive innovation within your business.

The 6 WORST Mistakes Business Owners Make That Will Kill Your Business
Wednesday, September 25, 2024 at 2:00 PM ET
Micah Logan, Principal, The Logan Companies

This webinar will be presented by Micah Logan, Principal, The Logan Companies. Business owners can make what Micah calls S.T.U.P.I.D. mistakes. S.T.U.P.I.D. mistakes is an acronym for the 6 worst cluster of mistakes business owners make in their business that stunt growth and keep them poor. Business owners will learn what mistakes that are common to growing a healthy thriving business so they can avoid them before their business is affected.

Scaling through Mergers and Acquisitions
Wednesday, October 9, 2024 at 3:00 PM ET
Juan Carlos Morales, Founder and CEO, Surfside Capital Advisors

Explores how mergers and acquisitions (M&A) can be a powerful strategy for businesses seeking growth and expansion. In this webinar, participants will learn how M&A can help businesses increase market share, diversify offerings, and accelerate their growth trajectory. We’ll walk through the key steps involved in identifying the right acquisition targets, evaluating financial and operational synergies, and successfully integrating acquired companies. By the end of the session, attendees will have practical insights and actionable strategies to leverage M&A for sustainable, long-term success. This webinar is designed for entrepreneurs and business owners eager to scale through strategic acquisitions in a competitive marketplace.

Skills and Strategies for Challenging Negotiations
Wednesday, October 16, 2024 at 2:00 PM ET
Moshe Cohen, Author, Collywobbles: How to Negotiate When Negotiating Makes You Nervous; Senior Lecturer, Questrom School of Business, Boston University; and Founder & President, The Negotiating Table, Inc.

Negotiations are an integral part of business, whether you are negotiating formally or informally, over money or other matters, externally with customers and vendors, or internally within your organizations. This workshop provides strategies and skills for challenging negotiations that occur in business and in the workplace.