Proverb Agency is a Boston-based multidisciplinary branding agency made up of storytellers working to create effective design solutions. The company uncovers essential truths about its clients’ audience, project, place, competition, and culture, and turns those insights into articulate brand identities that excite the communities its clients serve.
Recently, Proverb Agency worked with the City of Boston and the Boston Greater Convention and Visitors Bureau to create a campaign that tells Boston’s story while promoting an equitable reopening of the city after the COVID-19 pandemic. This was an effort to change long-held perceptions of the city and acknowledge aspects of Boston that have always existed but have never been highlighted. The campaign was very successful in terms of views, overall impressions, and social media shares, and has become a staple storytelling campaign for the city.
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