Corporate Specialties LLC is a marketing consultancy that creates strategic promotional marketing campaigns using branded merchandise. Promotional products are powerful advertising tools, and the company uses them to build targeted campaigns that position brands, engage recipients, and deliver ROI.
When Drew Barrymore wore a vintage The Detroit News t-shirt on the cover of InStyle magazine, Corporate Specialties worked with the media outlet to recreate the shirts as a fundraising campaign. The company manufactured, sold, and individually mailed 5,500 shirts, helping The Detroit News raise more than $70,000 for the Rosa Parks Scholarship Foundation. The company also provided 200 tote bags to the City of Detroit for use in food distribution and donated 50 pet oxygen masks to the Detroit Fire Department to provide respiratory assistance to pets that were in fires.
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