Webinars

The second pillar of the ICCC program, Webinars, are virtual learning sessions that complement and deepen what participants learn at the Opening Seminar. These webinars are led by experienced practitioners and cover topics that are customized to growth challenges of the cohort. The webinars can be watched live or from the archive at any point after they’ve been recorded, and so participants can listen to the presentations on their own time from the office or at home.

“This was by far one of the best webinars that I have attended. The content was great and the resources provided can be implemented immediately.” Jamerson Strategic Consulting, 2018 ICCC Memphis Participant

UPCOMING | 2019 | 2018

Upcoming

The Cooperative Advantage: Building Culture & Preparing for What’s Next
Wednesday, November 6, 2019 at 1pm – 2pm ET
Carolyn Edsell-Vetter, Cooperative Business Supper Officer, The Cooperative Fund of New England.
Carolyn is also an ICCC alum.

From Harpoon Brewery to Davey Tree Experts, America’s top businesses are seeing the benefits of employee ownership. Giving workers a stake in company finances and decision-making improves morale and retention, increases profitability, and offers tax benefits. But setting up an Employee Stock Ownership Plan (ESOP) is usually too costly for businesses with less than 100 employees. The worker-cooperative is a flexible business structure that can be a great tool for building a participatory workplace culture. It can also be a good choice for business owners looking to grow their business with an infusion of capital, shift roles, or prepare to exit the business that they created. With the passage of the national Main Streets Employee Ownership Act, entrepreneurs interested in sharing the risks and rewards of ownership have new options for assistance and low-cost capital. Join this webinar for a “Co-op Crash Course” from an ICIC alum who led her firm’s conversion to worker-ownership, and now helps cooperatives access alternative financing.

2019

Insights and Trends to Prepare for the Holiday Season
Thursday, October 31, 2019 at 2pm – 3pm ET
Kevin Chung, Marketing Principal, FedEx

The holidays are the most profitable time of year for all retailers, especially online retailers, and they are just around the corner. It’s also a time when consumers exhibit shopping behaviors that have lingering impacts into the New Year.

Join us for this timely webinar, which will provide you with relevant insights from last holiday season and trends to help your business capitalize on consumer behaviors now—and throughout the year ahead.

In this session, we’ll share:

  • Holiday trends from last year that will impact this season
  • Strategies and approaches to consider for the holidays and into the New Year
  • Business trends for 2020

Budgeting Made Easier – A Logical, Simplified Method to Create, Track and Make your Budget Work for You
Thursday, October 24, 2019, 1pm – 2pm ET
Wayne Cottrell, Consultant for the Capital Region Small Business Development Center

Budgeting is scary for many organizations. We create useful tools for creating your budget, from financial statements you already possess, and teach you how to track your progress and take corrective action as required.

Obtaining and Leveraging Certifications 
Tuesday, October 29th at 3pm-4pm ET
Laura Taylor, Vice President, WBENC Partner Network Planning and Operations; Farad Ali, Vice President at the National Minority Supplier Development Council; Jack Ochoa, Founder & CEO of Veterans Chamber of Commerce.

Certifications are an incredible asset as one of the tools to enable you in scaling your business. Becoming certified is an investment of your time and resources. Laura, Farad, and Jack will discuss how to leverage certifications to make them a worthwhile endeavor. This webinar will benefit both those who are already certified and are looking to leverage their certification as well as those who are not yet certified and want to learn more about the strategic advantages.

6 Innovative Tricks for Networking at Conferences
Thursday, October 17th at 2pm – 3pm ET
Keisha Mabry, Author, Speaker, and Networking expert. Keisha is also an ICCC alum.

The National Conference is a month away and Keisha Mabry is here to save the day. Keisha Mabry is an author, speaker and networking expert who specializes in genuine, authentic relationship building. Her book “heyFRIEND: 100 Ways to Connect with 100 People in 100 Days” is the ultimate guide to teaching any and everyone how to curate and cultivate relationships every single day in every single way. On October 17th, this ICCC alum will be sharing six innovative tips, tools and tidbits you can use to maximize your National Conference connections. This is a webinar you don’t want to miss so don’t delay—register today.

Good Jobs That Work For The Bottom Line
Tuesday, October 8, 2019, 3pm-4pm ET
Kristy Henrich, Social Impact Analyst at Pacific Community Ventures, and Paola Castellanos, Program Manager at Pacific Community Ventures

Small businesses operate in an increasingly competitive market, especially with rising minimum wages and a growing number of laws related to workers’ rights from stable schedules to paid leave. How much are high turnover, operational and customer service problems, low productivity, and waste costing your business? What would it look like if you tackled this through a “good jobs” strategy?

Pacific Community Ventures has launched Good Jobs, Good Business – a free digital toolkit that provides small business owners tools, resources, and advice to achieve real short- and long-term cost savings by creating jobs that improve retention, employee performance and productivity.

Join the webinar and learn how the Good Jobs, Good Business toolkit removes the guesswork from the “how to” of creating good jobs and strengthening your business to implementing changes that improve retention rates and increase revenues while adding health and retirement benefits at the same time.

Are You Using the Right Capital Tools at the Right Time?
Tuesday, October 1, 2019, 3pm-4pm ET
Lara Hodgson, President & CEO of NOW Corp

Lara shares practical advice to help you confidently choose the right capital tool for the right job–and make sure that your working capital is actually working for YOU. One of ICCC’s most popular presenters, Lara relates her personal experience innovating and growing multiple companies to help business owners solve the capital crunch that companies feel as they move from being a “start-up” to a “scale-up.” It’s possible to attain double- and even triple-digit growth rates, and to do it sustainably without taking on the risk, loans and liabilities that put companies on thin ice. Don’t miss the opportunity to hear how your company can retain your solid footing, even in turbulent economic times.

If you have not watched Lara’s webinar from 2018, please find it (titled: Solving the Net 30+ Dilemma Without Debt) on our 2018 webinar archive.

Cash Flow: A Simplified Methodology for Projecting, Tracking and Improving Cash Flow
Thursday, September 26, 2019, 1pm-2pm ET
Wayne Cottrell, consultant for the Capital Region Small Business Development Center

Cash Flow, the life blood of every company, is one of the most concerning and difficult items for many managers to analyze and improve This webinar will present a simplified process for projecting, tracking, analyzing and improving your cash flow status. Methods will be presented to provide control and take the fear out of your cash flow status. Remove the concern and join us for an insightful approach to cash flow management.

Maximum Crowdfunding: The Complete Guide to Raising Capital for Your Business
Thursday, September 19, 2019, 3pm-4pm ET
Anthony Price, Founder and CEO of LootScout

Businesses are leveraging crowdfunding to raise tens of thousands and millions of dollars, all over the world. Kala, a restaurant in England, raised over $137,000 in 100 hours on Kickstarter.com. The Coolest Cooler raised over $13.2 million. Capital has been democratized!

This webinar covers the basics of running a campaign. It’s perfect for beginners to crowdfunding. You will learn how to plan, implement and promote your crowdfunding campaign. In addition, you’ll learn…

  • What is crowdfunding.
  • Distinguish between donation, rewards and investment crowdfunding.
  • How to develop your strategy to crowdfund.
  • How to build your team to implement a crowdfunding campaign.
  • How to promote your crowdfunding campaign to the world

Planning Towards a Smooth Transition
Tuesday, September 17, 2019, 2pm-3pm ET
Brian Lynch, Account Vice President, UBS

Many business owners view a “transition” or “exit” from their business as a single event, exclusively consider a sale to a third party, and wait until the last minute to plan for the transition. As a result, owners have limited options when they decide to exit. Successful Exit Planning is an ongoing process involving pre-sale, sale, and post-sale stages, and it is critical to understand the wide range of exit options that are available (both inside and outside the company). Planning Towards a Smooth Transition can help ensure that you are in the small minority of owners who have the freedom to exit your businesses on your own terms and timeline.

Connecting with and Leveraging Group Purchasing Organizations
Wednesday, August 28, 2019, 12pm-1pm ET
This webinar will be conducted by several Vizient employees.

This webinar will discuss Group Purchasing Organizations (GPOs) and how GPOs can be a part of your strategic process in scaling your business. The presenters will discuss Vizient as a GPO, and will cover various barriers to entry that small, local business owners face. They will provide avenues and resources on how to effectively overcome these challenges in order to successfully work with a GPO. Finally, they will go in depth regarding Cleveland Clinic’s Supplier Diversity Program.

Access to Capital that Takes You Global
Tuesday, August 27, 2019, 4pm-5pm ET
Bill Houck, Trade Finance Regional Manager of SBA Office of International Trade, Export Solutions Group, Mid-Atlantic Region

This webinar will go through how the US Export Assistance Centers around the country (and local Economic Development Offices and Small Business Development Centers) assist companies to look at foreign markets. It will also cover how SBA’s export loan guarantees give small businesses the financial capacity to export their goods and services around the world. If you’re interested in entering foreign markets, check out this assessment to see if you’re ready.

 

KNow Your Customers: DIY Research
Tuesday, August 6, 2019, 2pm-3pm ET
Katrina Noelle, President, Know Research & Co-Founder, Scoot Insights

Qualitative research can have a reputation of being cumbersome, expensive and/or time-consuming, however there’s much to be lost if companies leave it behind! Instead, the challenge is to find ways to fit into the learning process, think creatively and design efficient and effective methods to gain the richness of understanding that comes from qualitative exploration. Our goal is to de-mystify research and help companies not only keep insights in the mix but help them to launch projects and choose methods strategically so that the insights generated will last and grow over time. This webinar will be a crash course in best practices for conducting, optimizing and utilizing qualitative insights to understand your target audiences and customers better to serve in the long run. We will cover the selection of business objectives, methodologies, resources and tools to run your own qualitative projects, and when and how to tap into expert support along the way.

Business Negotiation and Influencing Skills
Wednesday, July 31, 2019 2pm-3pm ET
Moshe Cohen, President and Founder of The Negotiating Table

In business, you negotiate every day, with your customers, vendors, partners, employees, and others. Whether you are selling your services, purchasing equipment, resolving conflicts, or simply managing your business, you need to negotiate good outcomes while building strong relationships with your counterparts. This session explores some negotiation and influencing skills and concepts that will help you manage these negotiations more effectively.

If you have not watched Moshe’s webinar from 2018, please find it (titled: Strategies and Skills for Business Negotiations) on our webinar archive here: webinars.iccapitalconnections.org

Rock & Sand II: Two Tools that Will Guide your Team to Growth
Tuesday, June 25, 2019 3pm-4pm ET
Michael Synk, founder of In-Synk: Aligning Strategies, Actions, and Goals

Back for a second webinar, Michael Synk will quickly review the Rock & Sand Model to refresh our memories from last fall’s highly rated webinar. Then he will dive into two tools: one for you to use to define and communicate your winning culture, and one for you to use to determine what to work on for the next three years that builds on your current success. The webinar will introduce the Baseline Growth Roadmap, which ties together all the elements of your way forward so your entire team understands how they contribute to growth.

Participants will learn how to create two key elements of their strategic plan, to add to what we learned in the past.

If you haven’t watched Michael’s webinar from 2018, please find “Rock and Sand: Connect your Strategy to your Execution to ‘Scale Up’ your Business” in our webinar archive.

Practical Solutions to Protect your Business from Cybercrime
Wednesday, June 12, 2019 2pm-3pm ET
Mary Ellen Seale, CEO and Founder of National Cyber Security Society

Is your business prepared for a cybersecurity event? Would you know what to do? Cyber threats are rising in both frequency and sophistication, yet most small businesses are ill-equipped to meet this 21st century challenge. Information theft, loss, or attack is now the prevalent type of crime against organizations, overpowering physical theft, which up until 2017, was the most common type of fraud against corporations for a decade. In addition, a recent report from the Ponemon Institute in 2018 estimates an average cost of $148 per lost record, and the average total cost for a data breach at $3.86 million. Despite the significant financial risks, organizations still have not taken the time to invest and protect themselves.

The National Cybersecurity Society will present a 1-hour workshop for ICCC participants. The webinar is geared toward helping small businesses learn how to implement cost effective solutions to protect their business from cybercrime.

Reach Customers Online with Google
Thursday, June 6, 2019, 1pm-2pm ET
Roberto Martinez, Google-supported trainer

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. Roberto will introduce some tools that can help, including Google Analytics and Google Trends.

In this workshop Roberto will discuss best practices for:

– Creating a free Google My Business listing
– Improving your website’s visibility in Google’s organic search results, on all devices
– Advertising your business on Google

Social Impact Enterprises and the Capital Stack
Wednesday, February 132019, 11:30am-12:30pm ET
Jonathan Tower, Managing Partner at Arctaris Impact Fund, LP

This webinar will discuss five proven success strategies for social impact enterprises.  Social impact companies that “do good” and “do well” should be leveraging their positive identities for competitive advantage.  Mr. Tower will touch on topics such as attracting loyal customers, recruiting and retaining high-value employees, and utilizing government incentives.  Additionally, Mr. Tower will address how to access traditional capital as a social impact enterprise.

Leveraging Opportunities for Women Entrepreneurs
Friday, February 1, 2019, 12pm-1pm ET
Betty Franscico, General Counsel at Compass Working Capital and Co-Founder of Latina Circle and Amplify Latinx

Female entrepreneurs are dominating the start-up landscape. In fact, 12.3 million businesses in the US are owned by women, producing over $1.8 trillion in revenues and employing over 9 million people according to the 2018 State of Women-Owned Businesses Report by American Express. In the last 11 years, women of color have been the driving force behind the growth of women-owned businesses. Yet women entrepreneurs face greater challenges in growing their businesses and accessing critical capital and resources. In this workshop we’ll cover how to leverage opportunities for female entrepreneurs. This will include a discussion of various supports for women getting certified as a women-owned business, gaining access to programs and resources focused on women entrepreneurs, tapping into capital networks for women, mentorship and networking opportunities.

Non-Traditional Capital 101
Monday, January 14, 2019, 12pm-1pm ET
Dianna Tremblay, Director of Acceleration at ICA Fund Good Jobs
Mark Watson, Managing Director of the Boston Impact Initiative Fund

This webinar will address the following questions: How do I know if I am a match for a non-traditional lender? How do I know if I want or need capital from an impact investing fund or non-traditional capital provider? There will be an introduction to both the non-traditional capital space and funds represented. There will then be a Q&A to help the viewer understand if capital from an impact fund could work for their company.


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