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Blog: Small Business

09-05-17

How to harness the power of digital advertising to grow your small business

ICIC

Rocket Fuel is a predictive marketing software company founded in 2008 that aims to use big data to help marketers transform their digital advertising. There is ample opportunity for small businesses to harness the power of big data, especially when they are armed with the right tools and mindset. That’s why ICIC recruited RocketFuel’s JC Medici and Amanda Whiteman for our monthly CEO Series Webinars to share insights on how data can be integrated with digital advertising and used by small businesses to accelerate their growth. Read More



08-28-17

WATCH: Advancing health in America’s inner cities together

ICIC

Small businesses are the engine of America’s prosperity and when they succeed, good jobs are created, economic opportunity is abundant and healthier communities are created. With this in mind, we’ve teamed up with the nation’s largest, nonprofit, integrated health care delivery system, Kaiser Permanente, to support urban businesses in Los Angeles and Oakland so our inner cities can thrive. Read More



08-08-17

The plantain shop that grew into a pillar of the Roxbury community

ICIC

Tropical Foods, located in Boston’s Roxbury neighborhood, has been around since 1974. It was founded by Pastor Medina, an immigrant from Cuba, who originally rented a small location and sold only plantains. At the time, plantains were not widely known in the U.S., but the Hispanic clientele who shopped there took to calling the store “El Platanero,” a name some customers still use. However, Tropical Foods has grown considerably since its days as a plantain shop. Read More


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